Building Brand Loyalty

District Hall

  • 75 Northern Ave
    Boston, MA 02210
  • Wed, June 19, 2019
    8:30AM - 10:30AM

Building Brand Loyalty: Keep Your Customers Coming Back

Join us on June 19 for a morning event focused on improving brand loyalty and the online customer experience, and how companies are using emerging technologies to do so.



8:30AM – 9:15AM

Customer Engagement Strategies that Foster Brand Growth

with Scott Resnick (SoulCycle), Robin Ruttle (Stop&Shop), and Cynthia Smith (Bose)

Loyal customers are one of the cornerstones of a growing brand. In this session, leaders from three brands will discuss the human side of customer engagement and the strategies and technology they are using to drive personalization, improve online experiences, build trust, and foster engagement— all with the goal of cultivating brand loyalty.


9:15AM – 10:00AM

The Omnipresent Customer Centric Future

with Michelle Parzianello (J.Jill)

Today’s customers have more access than ever and their interactions with brands need to be seamless. It is predicted that in 2020, more than 80% of US retail sales will still happen in a physical store but the increase in smartphone shoppers, consumers using a phone while in the store to do comparative shopping is allowing them to make purchases on their terms.

Join us as we discuss with leading brands the strategies and technologies they are using to engage the omnipresent customer.



Michelle Parzianello

Digital Executive, Senior Vice President ECommerce / J.Jill

Scott Resnick

Head of Loyalty / SoulCycle

Robin Ruttle

Loyalty + Digital Marketing / Stop&Shop

Cynthia Smith

Head of Global Digital Marketing / Bose

Share with Others