53 State Street
Boston, MA 02109
Wed, June 13, 2018
$35 for Members
$70 for Non-Members
June 22, 2018
It’s time to reevaluate both the impact of connected TV apps and the future of the television ad business in general. It brings together the best of the digital and linear TV advertising worlds with a unique capability for data-driven targeting. CTV advertising will be big, and its digital’s game to win – or lose.
Join us for two distinct conversations on the future of original programming and measurement.
Original Programming Discussion
The wave of original programming heading for your favorite digital media services continues to gain steam, sending shockwaves through the television industry and the lives of consumers. Disruptors like Netflix and Hulu have moved from streaming videos in browser-only environments to making content available on virtually any device and from strictly licensing content to developing original shows, ushering in what some have called “the golden age of television.”
How, exactly, do advertisers understand and measure the impact of their CTV investments? Unfortunately, not very well. CTV and OTT aren’t tied to linear TV’s conventional demographic-based audiences and the environment doesn’t support cookies or traditional viewability measurements. As the industry confronts a series of crossroads, it’s time to explore some of the challenges, solutions and metrics that are emerging.