53 State Street
Boston, MA 02109
Wed, June 13, 2018
Bringing together the best of digital and linear TV advertising, it’s time to reevaluate both the impact of connected TV apps and the future of the television ad business. Join us as we tackle the balance of original programming and ad-free environments, and the technology advancements and measurement or the lack thereof.
Disruptors like Netflix and Hulu have moved from streaming videos in browser-only environments to making content available on virtually any device, ushering in what some have called “the golden age of television.” In an environment that’s not tied to conventional demographic-based audiences and doesn’t support cookies or traditional viewability measurement, how exactly can advertisers understand and measure business investments and outcomes? What does this mean for the future of television and how will this move the ad industry? As the industry confronts a series of crossroads, it’s time to explore some of the challenges, solutions and metrics that are emerging.