Connected TV & OTT: The Next Big Wave

Hill Holliday

  • 53 State Street
    Boston, MA 02109
  • Wed, June 13, 2018
    6-8PM

Bringing together the best of digital and linear TV advertising, it’s time to reevaluate both the impact of connected TV apps and the future of the television ad business. Join us as we tackle the balance of original programming and ad-free environments, and the technology advancements and measurement or the lack thereof.

Disruptors like Netflix and Hulu have moved from streaming videos in browser-only environments to making content available on virtually any device, ushering in what some have called “the golden age of television.” In an environment that’s not tied to conventional demographic-based audiences and doesn’t support cookies or traditional viewability measurement, how exactly can advertisers understand and measure business investments and outcomes? What does this mean for the future of television and how will this move the ad industry? As the industry confronts a series of crossroads, it’s time to explore some of the challenges, solutions and metrics that are emerging.

 

Speakers:

Brett Adamczyk

VP, Business Development & Strategy / Videa

Asaf Davidov

Director & Head of Ad Sales Research / Hulu

Dan Davies

EVP, Head of Digital Investments / Havas

Danielle DeLauro

EVP / Video Advertising Bureau

Shawn Kallet

Vice President / Branded Entertainment Network (BEN)

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