Executive Breakfast: Brand Safety & Contextual Intelligence

Arnold Worldwide

  • 10 Summer Street
    Boston , MA 02110
  • Wed, June 6, 2018
    8:00 AM - 10:00 AM

The Quest for Brand Safety & Contextual Intelligence

The video and advertising ecosystem is complex and the brand safety conversation isn’t a new one, but continues to be a very important one as new standards are set. As brands strive to achieve brand safety without sacrificing reach/scale, it has forced marketers to take a second look at distribution, with an eye towards higher quality, safer placements. But, what’s the right mode of action to take? What’s working, what’s broken and what changes we can expect this year? Join this panel of industry experts as they dive into these questions and how marketers and their agencies can move toward a more sophisticated understanding of how brand safety and advertising quality drive campaign performance.

 

Please note that this is an invite only event. If you have questions on qualifying to attend, registration, or bringing a colleague with you please contact dgorman@mitx.org.

 

Speakers:

Kate Ardini

AVP Brand Strategy & Advertising / John Hancock

Michael Consolazio

VP/Director / GroupeConnect

David George

CEO / Pixability

Peter Kuhn

Senior Director of Sales / Moat

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