|Dates:||January 24, 2008|
|Times:||6:00 PM - 8:30 PM|
|Location:||Parris Lounge, Faneuil Hall, Quincy Marketplace Building, Boston|
|Event Type:||BIMA Event|
THIS EVENT IS SOLD OUT!
Moderator: Larry Weber, Chairman, W2 Group
It’s no secret that social networks, blogs and online communities are transforming traditional media and how marketers interact with consumers and business customers. Instead of simply connecting to the Web as a passenger, media consumers are driving traffic through their personalized social networks, their own Social Graph. Smart marketers are experimenting with new ways to better engage with their constituents through social media. The million dollar question is how to best build this phenomenon into your media strategy – from picking the right networks to developing attention-grabbing creative, and evaluating ROI.
This session will provide strategies that agencies, marketers and clients should employ in order to be successful in the social networking environment. We will hear from the top experts representing general and niche social media networks, media agencies, and marketers.
Focus areas include:
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: January 23, 2008 at 12:00 PM|