The 2008 Digital State - SOLD OUT
Dates: January 24, 2008
Times: 6:00 PM - 8:30 PM
Location: Parris Lounge, Faneuil Hall, Quincy Marketplace Building, Boston
Event Type: BIMA Event
Event Sponsor:



Moderator: Larry Weber, Chairman, W2 Group
Panelist to date: Tom Arrix, Vice President of Sales, East, Facebook; Pauline Ores, Senior Marketing Manager, Community & Collaboration, Global SMB Marketing, IBM Corporation; Juan Fernando Santos, Chief Creative Officer, StudioCom; Suzanne Skop, Director of Sales, MySpace; Jeffrey C. Taylor, Chief Executive Officer, Eons

It’s no secret that social networks, blogs and online communities are transforming traditional media and how marketers interact with consumers and business customers.  Instead of simply connecting to the Web as a passenger, media consumers are driving traffic through their personalized social networks, their own Social Graph. Smart marketers are experimenting with new ways to better engage with their constituents through social media. The million dollar question is how to best build this phenomenon into your media strategy – from picking the right networks to developing attention-grabbing creative, and evaluating ROI. 

This session will provide strategies that agencies, marketers and clients should employ in order to be successful in the social networking environment. We will hear from the top experts representing general and niche social media networks, media agencies, and marketers.

Focus areas include:

  • Incorporating social networking into your media strategy
  • Choosing and assessing the right tools and services
  • Leveraging profiles and targeted marketing opportunities
  • Creating advertising & content that works in the social environment
  • Tracking performance and evaluating ROI

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: January 23, 2008 at 12:00 PM