|Dates:||December 12, 2007|
|Times:||8:00 AM - 10:00 AM|
|Location:||UK Trade and Invest, One Memorial Drive, Cambridge, MA|
|Event Type:||MITX Event|
Moderator: David Aponovich, Content Management Strategist, ISITE Design
Of all the tools in the online marketers’ toolbox, web content management software (CMS) likely is the most versatile – and possibly the most misunderstood.
Coming in from behind, a crop of upstart web software vendors deliver solutions that complement CMS or challenge the status quo. They offer marketers nimble options for specific website needs, but can cause confusion as to the best approach.
This MITX event will focus on what’s hot in CMS technology and emerging tools that enable web marketers to run more effective and compelling sites. Expert voices from the vendor, analyst and end-user community will participate in an active discussion about trends and successes, separate reality vs. fiction, and clarify the often murky market for website software.
Topic Areas include:
Join us for the fourth installment of MITX’s Marketing Technology Series, which is designed to explore the platforms, systems and infrastructures that allow marketers to execute effectually. We will emphasize how these technologies help to improve customer understanding, marketing execution, team productivity and accountability.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: December 12, 2007 at 8:00 AM|