Mobile Social Networking
Dates: November 13, 2007
Times: 5:30 PM - 7:30 PM
Location: Hynes Convention Center, Room 312, 900 Boylston Street, Boston
Event Type: MITX Event

Mobile Social Networking: The Next Revolution in 24/7 Personal Broadband Engagement

5:30 - 6:00: Registration
6:00 - 7:30: Panel Discussion
7:30: Mobile Monday Reception

Moderator: Boyd Peterson, SVP of Consumer Research, Yankee Group
Panelists: Walter Doyle, President & CEO, uLocate; Keith Erskine, Founder/Marketing and Business Development, Padpaw, Inc.; Ben Keighran, CEO, Bluepulse; Justin Siegel, CEO, MocoSpace; Antonio Vince Staybl, CEO and Co-Founder, (Gofresh Gmb)

Developments in wireless technology and personal broadband allow consumers complete wireless internet mobility. These same consumers who spend hours online engaged with social networks are now increasingly engaged with social networks on handheld devices. Consumers now have 24/7 access to these social engagements virtually anywhere and emerging mobile social networks are increasingly based on psychographic and demographic characteristics such interests, content preferences, location, ethnicity, age etc.. These sites also have the power to push the engineering of mobile devices to incorporate photo, video and audio sharing capabilities. Questions remain:

  • Are these mobile social networks delivering opportunities for marketers and content providers?
  • What does this mean for social networking sites who are looking to bring their content to a personal broadband device?
  • How do you as a marketer introduce mobile components to your social networking sites? 
  • How can you work with the carriers and devices to your advantage?
  • Do the efforts of these sites and applications to monetization their user base create attractive outlets for your advertising dollars?

This timely panel of leading advertisers, marketers and content providers will assess the challenges and opportunities resulting from the mobile social networking revolution.

Mobile Monday Boston Reception
MITX Members are invited to join the Boston and New York chapters of Mobile Monday at a Mobile Internet World reception immediately following the MITX event. Mobile Monday is a global community of people in the mobile industry who foster cooperation and cross-border learning through networking events.  There are over 50 chapters worldwide.

There is no cost to attend, however, pre-registration is required. More information is available at

For a map of the Hynes Convention Center, click here.

Click here to read our Registration Policy

Fees: Members: free Non-members: $70
Registration: Deadline: November 13, 2007 at 12:00 PM

Mobile Internet World / BIMA Member Discount
The Mobile Internet will allow consumers and businesses to connect to others, access new types of applications, and download new forms of content from anywhere. The development of this new Mobile Internet marketplace has just begun. Over the next decade, the expansion of the Mobile Internet will represent the single largest definable growth marketplace in the communications industry. The Mobile Internet World Conference & Expo will, for the first time, bring together all the key players in the emerging mobile internet ecosystem. Mobile Internet World is poised to be the defining event for this industry. Visit

BIMA/MITX Member Priority Code to receive $100 off the conference rates: MIWMS2