|Dates:||November 13, 2007|
|Times:||5:30 PM - 7:30 PM|
|Location:||Hynes Convention Center, Room 312, 900 Boylston Street, Boston|
|Event Type:||MITX Event|
Mobile Social Networking: The Next Revolution in 24/7 Personal Broadband Engagement
Moderator: Boyd Peterson, SVP of Consumer Research, Yankee Group
Developments in wireless technology and personal broadband allow consumers complete wireless internet mobility. These same consumers who spend hours online engaged with social networks are now increasingly engaged with social networks on handheld devices. Consumers now have 24/7 access to these social engagements virtually anywhere and emerging mobile social networks are increasingly based on psychographic and demographic characteristics such interests, content preferences, location, ethnicity, age etc.. These sites also have the power to push the engineering of mobile devices to incorporate photo, video and audio sharing capabilities. Questions remain:
This timely panel of leading advertisers, marketers and content providers will assess the challenges and opportunities resulting from the mobile social networking revolution.
Mobile Monday Boston Reception
There is no cost to attend, however, pre-registration is required. More information is available at http://www.momoboston.com/.
For a map of the Hynes Convention Center, click here.
|Fees:||Members: free Non-members: $70|
|Registration:||Deadline: November 13, 2007 at 12:00 PM|
Mobile Internet World / BIMA Member Discount
BIMA/MITX Member Priority Code to receive $100 off the conference rates: MIWMS2