|Dates:||September 20, 2007|
|Times:||8:00 AM - 10:00 AM|
|Location:||Digitas, 33 Arch Street, Boston|
|Event Type:||MITX Event|
Challenges, Measurement and Analytics – Getting Past the Sales Speak and Getting at Performance
Moderator: Jeff Cram, co-Founder and Managing Director, ISITE Design
The promise of the digital channel has been real-time, meaningful data emerging directly from the program. Ultimately, it is the job of the marketer to use web analytics to optimize usability and customer experience, in order to convert leads to sales and maximize ROI for any campaign. Web analytics have become as essential to the client website and marketing campaign as the program itself. Today’s web analytic platforms take an active role in strengthening marketing campaigns and initiatives and working with you to appropriately target your audience.
Challenges for clients remain:
This panel will explore the trends and challenges of web analytics as it relates to the promise of digital channel – deriving truly meaningful analytics for clients. Learn from today’s leading web analytics providers as they distinguish themselves in an increasingly competitive landscape. This session is a must for anyone choosing or advising clients on web analytic platforms.
Join us for the third installment of MITX’s Marketing Technology Series, which is designed to explore the platforms, systems and infrastructures that allow marketers to execute effectually. We will emphasize how these technologies help to improve customer understanding, marketing execution, team productivity and accountability.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: September 19, 2007 at 3:00 PM|