Digital Marketing Series: Serious Games for Marketing
Dates: December 07, 2007
Times: 8:00 AM - 10:00 AM
Location: UK Trade and Invest, One Memorial Drive, Cambridge, MA
Event Type: MITX Event
Event Sponsor:

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Panelists to Date:
Jeremi Karnell, President, One to One Interactive
Jeffrey Bardzell, PhD, Indiana University School of Informatics
Shaowen Bardzell, PhD, Indiana University School of Informatics

 “Serious games” refers to the use of games and game technologies for non-entertainment purposes. Traditionally, the education, health, and military sectors were the primary actors in this domain. But in the past few years, marketing has arisen as a major subdomain of this area. Examples range from the selling of advertising inside video games, to dozens of small, experimental corporate-sponsored spaces in virtual worlds such as Second Life, to the fully realized first-person shooter America’s Army, developed as a recruitment tool for the U.S. Army. The results have been uneven, as most of these early efforts have had an experimental edge. This session will compare player engagement in some of Second Life’s most successful user-generated areas compared with some of the more ambitious corporate-sponsored efforts in Second Life. Data is derived from a combination of interviews and Quantemo™ neuromarketing analysis.


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Fees: Members: $35 Non-members: $70
Registration: Deadline: December 5, 2007 at 4:00 PM

The Digital Marketing Series, developed by MITX and One to One Interactive, addresses current and emerging internet enabled technology platforms and their application to enterprise marketing and communication efforts.