3rd Annual Cross Media Forum
Dates: September 18, 2007
Times: 1:00 PM - 7:00 PM
Location: Taj Boston, 15 Arlington Street, Boston
Event Type: BIMA Event
Event Sponsor:



Description:

Session Information

 

 Event Partners:    

In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets.  The BIMA Cross Media Forum was created to bring together leading agencies, marketers and publishers to have an open dialogue on the challenges, successes and realities of executing across multi-media platforms. Now in its third year, this half day forum includes case studies and panel discussions offering actionable, solutions-oriented recommendations for both planning and implementing successful cross media programs.

2007 Schedule of Events

 1:00 - 1:30pm  Registration
 1:30 - 2:00pm  Keynote Address
 2:00 - 3:00pm

 Panel Discussion:
 Overcoming the Obstacles to
 Cross Channel Integration

 3:20 - 4:20pm  Breakout Session 
 B2B & B2C Case Studies
 4:30 - 5:30pm  Panel Discussion:
 What to Do, What to Look For, and
 What to Avoid When Executing Cross Media
    

 Sponsorship Opportunities
           

 One platinum sponsorship
Two exclusive gold sponsorship positions  

 Sponsor Levels: 
 Platinum : $10,000 / Gold : $5,000

Click here to read our Registration Policy

Fees: Members: free Non-members: $75
Registration: Deadline: September 18, 2007 at 10:00 AM