Think Globally, Act Locally: Executing Successful Local Digital Advertising
Dates: June 21, 2007
Times: 6:00 PM - 8:30 PM
Location: Taj Boston, Petit Ballroom, 15 Arlington Street, Boston
Event Type: BIMA Event
Event Sponsor:

       
Description:

Moderator: Elaine Tocci, Partner, Fulgent Media Group
Panelists: Paul Bremer, Executive Vice President, Internet Broadcasting; Bob Cavilla, Managing Partner, UpWord Search Marketing; Hee Kyu Kim, Associate Media Director, Carat Fusion; Shawn Riegsecker, President & CEO, Centro; Mark Zagorski, CMO, MediaSpan

They key for advertisers is to provide consumers with messages that are relevant, resonant and actionable. According to sources, eighty percent of small businesses do 75% of their business within 50 miles, so acting locally does a lot to boost your bottom line. When it comes to digital advertising, however, what defines local? Is it just geotargeted national ads and locally targeted messaging? How do you plan, target, buy, and execute local digital advertising effectively and efficiently?
 
Join us as we explore this important discussion on local digital advertising. Our esteemed panel will share insights on planning, buying and managing local ad campaigns. Find out how to integrate local into your media plan and influence your clients to think global by acting local.

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Fees: Members: $30 Non-members: $60
Registration: Deadline: June 21, 2007 at 3:00 PM