Special Event: Technologies to Deliver Contextualized Mobile Marketing Messages
Dates: April 25, 2007
Times: 8:00 AM - 10:00 AM
Location: K&L Gates, State Street Financial Ctr, One Lincoln Street, Boston
Event Type: MITX Event
Event Sponsor:

Description:

***Please note change of location***

Moderator: Jill Aldort, Senior Analyst, Consumer Mobility Applications, Yankee Group
Panelists: Matt Gross, uLocate Inc., Director of Product Management; Jeff Janer, CMO, Third Screen Media; Neal Karasic, Director of Product Management, JumpTap, Inc; Gene Keenan, Vice President, Global Services, Isobar Global; Robert Kramer, Director of Sales, Media & Entertainment, VeriSign, Inc.

The universal goal of marketers and advertisers is to deliver the right content to the right consumers in the right place at the right time. Innovations in mobile commerce; mobile loyalty programs; wireless rich media, TV and video; mobile advertising; and, WAP/mobile applications and location services have opened innumerable channels for mobile marketers. Has the ubiquity of mobile/wireless devices so disaggregated these opportunities as to create insurmountable obstacles?

Join leading-edges mobile marketing innovators who will explore the benefits and limitations of a variety of wireless technologies that will allow you to connect your consumers to increasingly targeted messages. This panel will assess the challenges and opportunities resulting from evolving technologies enabling mobile and wireless marketing.

This session will address:

* New and emerging technologies enabling mobile channels
* Important ways to introduce the mobile channel into your current campaigns
* Challenges to overcome in adopting the mobile marketing channel
* Important ways to augment your current mobile approach with new technologies
* ROI and measuring success

The session is a must-attend for marketers and advertisers working within or looking to expand their messages in mobile/wireless channels, agencies looking to advise their clients on introducing mobile and wireless channels into the overall media plan and anyone who is interested in the evolving mobile channel.

The target audience is comprised of Marketing Professionals, PR and Corporate Communications Professionals, Advertising Executives, Brand Managers and Publishers.

This is the second installment of our Mobile/Wireless Series, which is designed to explore the challenges and opportunities surrounding the ever-expanding mobile/wireless marketing channel. We will emphasize how this evolving channel will enable marketers to reach the consumer in perpetual motion as well as how these emerging technologies are forcing marketers to reevaluate the metrics for success.

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Fees: Members: $35.00 Non-members: $70.00
Registration: Deadline: April 24, 2007 at 4:00 PM