Desktop Applications, Screen Mates, Widgets, Gadgets, Modules, Oh My!!!
Dates: July 19, 2007
Times: 8:00 AM - 10:00 AM
Location: Deloitte, 200 Berkeley Street, 8th Floor, Boston
Event Type: MITX Event
Event Sponsor:

    
Description:

Panelists: Stephen DiMarco, Vice President and CMO, Compete, Inc.; Dan Gallagher, VP, Audience Development, Network World, Inc; Chris Heitmann, Executive Vice President, General Manager, OTOlabs; Nick Quagliara, Research Associate, Indiana University

Consumer control of media continues to shatter old paradigms of content publishing and distribution.   More enterprises are exploring disaggregated media strategies that embrace the web as a platform for services. More enterprises are allowing consumers of information to install, embed, and/or configure small executable applications that are customized to fit into very individualized and personalized media portfolio.  From Branded Desktop Applications such as Southwest Airline’s Ding! to Apple’s iPhone Mobile Widgets, the marketplace is heating up with new and innovative solutions to answer the consumer cry for rich, modular, and customizable streams of content and information.  This panel will explore these emerging platforms, case examples of successful deployments, and best practices.

The Digital Marketing Series, developed by MITX and One to One Interactive, addresses current and emerging internet enabled technology platforms and their application to enterprise marketing and communication efforts.

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Fees: Members: $35.00 Non-members: $70.00
Registration: Deadline: July 18, 2007 at 4:00 PM