Eyeballs Series: Alternatives to "Traditional" Online Media...What???
Dates: April 12, 2007
Times: 6:00 PM - 8:30 PM
Location: K&L Gates, State Street Financial Ctr, One Lincoln Street, Boston
Event Type: MITX Event
Event Sponsor:

    

 
Description:

Alternatives to "Traditional" Online Media...What???
Interactive Media Beyond Online: Capitalizing on Today's Digital Media Frenzy

Moderator: Baba Shetty, Director of Media & Interactive, Hill Holliday
Panelists: Gary Bembridge, Head of US Ad Sales, Medio; Ryan Burke, Director of Telecommunications and Media Practice, Compete; Mike DiFranza, President & General Manager, Captivate Network; Sean Duggan, National Interactive Sales Manager, Comcast Spotlight; Dave Pascoe, Vice President, Operations at OurStage, Inc.

In the early days of the internet, interactive referred to banners and buttons that users could click on. Today's “interactive media” can release you from the bonds of your computer screen, freeing you from being trapped by "traditional" online media.  Digital media consumption is a virtually 24/7 endeavor. Advertisers can target your cell phones and PDAs, they can hit you with podcasts and interactive television; you can't take the elevator up the Pru without the opportunity to be reached by some form of interactive advertising.
 
Join us as we explore this fast growing and ever-changing world of interactive media beyond online.  We will hear from industry experts in the areas of video marketing, mobile advertising, iTV, digital billboards, mediacasting, and more. Our esteemed panel will share insights on tracking and analytics, convergence, integration of media strategies, metrics for success, targeting, and more. Find out how to integrate these evolving forms into your media plan and influence your clients to fit these media into their plans.

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Fees: Members: $30.00 Non-members: $60.00
Registration: Deadline: April 12, 2007 at 1:00 PM