|Dates:||April 12, 2007|
|Times:||6:00 PM - 8:30 PM|
|Location:||K&L Gates, State Street Financial Ctr, One Lincoln Street, Boston|
|Event Type:||MITX Event|
Alternatives to "Traditional" Online Media...What???
Moderator: Baba Shetty, Director of Media & Interactive, Hill Holliday
In the early days of the internet, interactive referred to banners and buttons that users could click on. Today's “interactive media” can release you from the bonds of your computer screen, freeing you from being trapped by "traditional" online media. Digital media consumption is a virtually 24/7 endeavor. Advertisers can target your cell phones and PDAs, they can hit you with podcasts and interactive television; you can't take the elevator up the Pru without the opportunity to be reached by some form of interactive advertising.
|Fees:||Members: $30.00 Non-members: $60.00|
|Registration:||Deadline: April 12, 2007 at 1:00 PM|