Special Event: Ad Serving: What’s Next In Third Generation Ad Serving Technologies?
Dates: March 27, 2007
Times: 8:00 AM - 10:00 AM
Location: DLA Piper, 33 Arch Street, 26th Floor, Boston
Event Type: MITX Event
Description:

Moderator: Dave Frankland, Senior Analyst, Forrester Research
Panelists to date: Jason Bigler, Vice President, Advertiser Solutions, DoubleClick; Andy Ellenthal, Senior Vice President, Sales, Pointroll; Rohit Grover, Vice President, Strategic Technology, 24/7 Real Media; Nancy Hall, National Sales Director, Mediaplex; Esco Strong, Senior Analyst, Atlas

The universal goal of ad servers is deliver the most profitable ads to the right people at the optimal time. All companies tout their technology to manage online advertising and maximize your return on investment. Within all of this chaos, how can you find an ad server that is best for your organization? Join us as we bring together four vendors to discuss tools for campaign management, trends in performance measurement, and where the next generation of ad serving will be going. Each vendor will present client case studies, offer their expert insight and be prepared to answer your hard-hitting questions.

Learn from today’s leading ad serving providers as they distinguish themselves in an increasingly competitive landscape. This session is a must for anyone choosing or advising clients on ad servers.

This is the first installment of our Marketing Technology Series, which is designed to explore the platforms, systems and infrastructures that allow marketers to execute effectually. We will emphasize how these technologies help to improve customer understanding, marketing execution, team productivity and accountability.

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Fees: Members: $35.00 Non-members: $70.00
Registration: Deadline: March 27, 2007 at 7:00 AM