|Dates:||December 14, 2006|
|Times:||8:00 AM - 10:00 AM|
|Location:||Foley Hoag, Bay Colony Corporate Center, 1000 Winter Street, Suite 4000, Waltham|
Moderator: Frances Grigsby, Founder and Managing Principal, Next Level International
Today, media choices and fragmentation are more complex than ever and consumers have control of the type and amount of marketing they receive. How are innovative marketers navigating these powerful trends to engage hard to reach customers with marketing that is relevant and effective? How do they understand individual customers’ needs, motivations, buying processes and behavior and use that insight to achieve the best possible benefit? How are they delivering marketing that is personalized not just in content but by channel and timing to hundreds or even millions of individual customers?
Join us to learn:
Expert industry practitioners will share their secrets for effectively using data-driven marketing.
|Fees:||Members: $35.00 Non-members: $70.00|
|Registration:||Deadline: December 13, 2006 at 3:30 PM|