Special Event: Legal Boundaries of Online Marketing: What Every Marketer Should Know
Dates: December 05, 2006
Times: 8:00 AM - 10:00 AM
Location: Kirkpatrick & Lockhart Nicholson Graham LLP, State Street Financial Ctr, One Lincoln Street, Boston
Description:

This event is limited to Presidents, CEOs, General Counsel, Marketing and IT executives/Managers.

Speakers: David J. Byer, Partner, Intellectual Property practice, Kirkpatrick & Lockhart Nicholson Graham LLP; Deborah J. Peckham, Partner, Intellectual Property practice, Kirkpatrick & Lockhart Nicholson Graham LLP; Rick Webb, Chief Operating Officer, The Barbarian Group

Location/Directions: Kirkpatrick & Lockhart Nicholson Graham LLP

In today's marketing-saturated web-world, companies employ constantly evolving techniques including user-generated, sweepstakes, search optimized and viral marketing to grab potential clients' attention. Well produced and presented marketing campaigns can engage your site visitors, create a deeper relationship with customers and convert the lead to a client.   However, a great marketing campaign can quickly turn into a disaster if you are not aware of the legal issues surrounding online marketing. Know the rules before you build your marketing strategy.
 
Join us for this Breakfast Business Briefing as we answer these important questions and cover the legal issues involved with Viral Marketing, Spam, Privacy & Data Collection, Sweepstakes Laws and "Keyword" marketing.  This program is a must attend for anyone who is involved with developing, overseeing or implementing their company's online marketing campaign.

This program is complimentary for MITX members and non-members, however seating is limited so register today!


 

Click here to read our Registration Policy

Fees: Members: free Non-members: free
Registration: Deadline: December 1, 2006 at 2:00 PM