|Dates:||October 11, 2006|
|Times:||6:00 PM - 8:00 PM|
|Location:||World Trade Center, City View Ballroom, 200 Seaport Boulevard, Boston|
|Event Type:||MITX Event|
Personal Broadband and Mobile Applications: Opportunities and Risks for Agencies and Marketers
Moderator: Linda Barrabee, Program Manager, Research Wireless Mobile United States, Yankee Group
With the current rollout of 3G Mobile Broadband and the recent selection of Mobile WiMAX by Sprint as its next generation 4G technology platform, the era of high speed mobile Internet access and always-on IP connectivity is moving closer to reality. This has spawned a new wave of content-rich mobile services and innovative IP applications that are emerging as mobile subscribers gain access to their broadband connection anywhere. These new personal broadband services and mobile applications will dramatically change consumer interaction with media content, commerce, and community, creating new opportunities and risks for traditional ad agencies and marketers. This timely panel of leading service providers, advertisers and marketers will assess the challenges and opportunities resulting from personal broadband services and mobile television, content, applications and advertising.
|Fees:||Members: $35 Non-members: $70|