|Dates:||June 15, 2006|
|Times:||6:00 PM - 8:30 PM|
|Event Type:||MITX Event|
|Event Sponsor:||360i & Superpages.com
Moderator: Rob Griffin, VP, U.S. Director of Search, Media Contacts
Search is and has been a very effective and efficient channel for advertisers, but times are changing. Now click costs are rising, the concept of tail terms is yielding large keyword lists, there are a variety of new targeting options from improved geo, demographic, and behavioral targeting. There is also local search, shopping search, image search, video search, mobile and more. How do you keep up with all these new products? How do marketers take advantage of these new offerings? And how can partnering with a professional SEM firm impact your business?
Our panel of search industry experts will discuss the most prominent search engine marketing and optimization issues, as well as talk about the ever-changing search engine landscape.
Topics for discussion will include:
|Fees:||Members: $30.00 Non-members: $60.00|
|Registration:||Deadline: June 15, 2006 at 12:00 AM|