Eyeballs Series: Next Generation of Search Engine Marketing
Dates: June 15, 2006
Times: 6:00 PM - 8:30 PM
Event Type: MITX Event
Event Sponsor: 360i & Superpages.com

  
Description:

Moderator: Rob Griffin, VP, U.S. Director of Search, Media Contacts
Panelists:
Adria Kyne, Search Engine Strategist, Charles River Interactive
Mikhail Ledvich, Chief Strategy Officer, ClickFacts
James Price, Senior Manager, Pay For Performance, Verizon Information Services
Dave Williams, Chief Strategist and Co-Founder, 360i

At this point everyone sees the value of search with users proactively looking for information. An effective search engine marketing strategy will ensure that your site is in front of a highly qualified audience ... we don’t need to tell any of you this.

Search is and has been a very effective and efficient channel for advertisers, but times are changing.  Now click costs are rising, the concept of tail terms is yielding large keyword lists, there are a variety of new targeting options from improved geo, demographic, and behavioral targeting. There is also local search, shopping search, image search, video search, mobile and more. How do you keep up with all these new products?  How do marketers take advantage of these new offerings?  And how can partnering with a professional SEM firm impact your business?

Our panel of search industry experts will discuss the most prominent search engine marketing and optimization issues, as well as talk about the ever-changing search engine landscape.

Topics for discussion will include:

  • Choosing a firm to manage your search
  • Balancing algorithmic and sponsored search
  • Bid management
  • Calculating ROI
  • Writing compelling ad copy
  • Click fraud

Click here to read our Registration Policy

Fees: Members: $30.00 Non-members: $60.00
Registration: Deadline: June 15, 2006 at 12:00 AM