Digital Marketing Series: The Future of Television
Dates: July 11, 2006
Times: 8:00 AM - 10:00 AM
Event Type: MITX Event
Event Sponsor: One To One Interactive

Description:

Moderator: David Weinberger, Fellow, Harvard Berkman Center for Internet and Society
Panelists:
Adam Berrey, VP, Marketing and Strategy, Brightcove
Chet Kanojia, Chairman and CTO, Navic Networks
Peter Kim, Senior Analyst, Forrester Research
Brent Simon, Product Manager, On-demand Applications, Verizon FIOS
Stephen Warley, Executive Director of Digital Media, 602 Communications

The landscape for delivering video broadcast entertainment and advertising is changing dramatically.  Digital technologies are liberating the content from the TV set and pushing them to web browsers and mobile devices.  In the meantime, HDTVs, VOD, and DVRs are playing significant roles in massively altering the ways in which consumers are viewing traditional TV content. 
 
This panel will explore this next phase shift in video and debate whom the winners and losers may be when all the dust settles.
 
Discussion will include:

  • The impact of new technologies on the future of advertising
  • Up and coming applications and business models
  • Trends and challenges we can expect in television

Click here to read our Registration Policy

Fees: Members: $30.00 Non-members: $60.00
Registration: Deadline: July 11, 2006 at 12:00 AM