Eyeballs: Is Rich Media Dead In A Broadband World?
Dates: September 28, 2006
Times: 6:00 PM - 8:30 PM
Location: Hilton, Boston Back Bay, 40 Dalton Street, Boston
Event Type: BIMA Event
Event Sponsor:

Pointroll

Description:

Moderator: Ian Schafer, CEO, DeepFocus
Speakers to Date:
John Hargrave, Creative Director, Arnold 
Gian Lombardi, VP Sales, Pointroll
Peter Troast, VP, Marketing, American Ski Company
Steven Ustaris, Engagement Specialist, Group Media Director, Carat Fusion

Today, there is so much rich content out there and consumers have faster connections than ever. Our next Eyeballs aims to discuss the implications  this has on rich media advertising.  Advertisers have always flocked to rich media and touted it's high interaction and response rates, but as consumers get used to rich interactive content, advertisers will need to adapt their rich media to keep it above the clutter.

Our esteemed panelists will discuss today's evolving definition of rich media and if rich media as we know it today is dead because for most consumers their whole interactive experience is "rich media" today. Topics will range from video-based advertising in all its forms to semi-intrusive flash-based advertising as well as a variety of other formats of "rich media" and the value they provide to advertisers.

Topics to be discussed include:

  • How rich media is changing?
  • How advertisers can adapt their use of rich media?
  • What tools are available in the market to more efficiently create,
    serve, and run rich media advertising?
  • Is rich media performance suffering the same fate over time as all
    other advertising formats?
  • What's next?

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Fees: Members: $30.00 Non-members: $60.00
Registration: Deadline: September 28, 2006 at 12:00 AM