|Dates:||September 28, 2006|
|Times:||6:00 PM - 8:30 PM|
|Location:||Hilton, Boston Back Bay, 40 Dalton Street, Boston|
|Event Type:||BIMA Event|
Moderator: Ian Schafer, CEO, DeepFocus
Today, there is so much rich content out there and consumers have faster connections than ever. Our next Eyeballs aims to discuss the implications this has on rich media advertising. Advertisers have always flocked to rich media and touted it's high interaction and response rates, but as consumers get used to rich interactive content, advertisers will need to adapt their rich media to keep it above the clutter.
Our esteemed panelists will discuss today's evolving definition of rich media and if rich media as we know it today is dead because for most consumers their whole interactive experience is "rich media" today. Topics will range from video-based advertising in all its forms to semi-intrusive flash-based advertising as well as a variety of other formats of "rich media" and the value they provide to advertisers.
Topics to be discussed include:
|Fees:||Members: $30.00 Non-members: $60.00|
|Registration:||Deadline: September 28, 2006 at 12:00 AM|