Personalization - Do I Even Know You?
Dates: May 03, 2018
Times: 6:00 PM - 8:00 PM
Location: TBA
Event Type: BIMA Event
Event Sponsor: canva_photo_editor_5
Description: In today's digital world, the digital footprints and breadcrumbs everyone leaves behind allow marketers to construct profiles of individuals that enable one-to-one marketing journeys. In an era where customers’ value tailored experiences, personalization is the golden ticket for marketing success at every phase of the funnel. But, with each passing second marketers are confronting how they’re going to continue and maintain their ability to personalize their advertising campaigns while navigating the personal data and privacy of those they’re targeting.
It's time to look under the hood of personalization at data collection, usage, segmentation, social measurement, and scaling across all touch points. Join the conversation on what personalization will look like moving forward in 2018 and beyond on May 3.


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Fees: Members: $35 Non-members: $70
Registration: Deadline: May 3, 2018 at 12:00 PM