Converged Media: Promoting Your Content Across Owned, Earned and Paid Media
Dates: November 16, 2017
Times: 6:00 PM - 8:00 PM
Location: Isobar, One South Station, Boston
Event Type: BIMA Event
Event Sponsor:  photo undertone resized new_zpsrmpbdofa.png
Description: Event Description:

People don’t find content by mistake, or by accident. As the media mix tilts toward content-rich digital experiences, you need a strategic, step-by-step guide to grow and leverage content that enables the perception of authentic discovery that users have come to expect. But what does this really mean for your business? How can you reach, engage and convert new customer? And, how do you analyze the results? Join us on November 16 as a panel of experts discuss the ins and outs of paid and branded content.

anna Anna McNally, VP, Head of Corporate Communications, John Hancock
Anne McNally is as Vice President and Head of Corporate Communications, having recently joined the company as of October 2nd. In this role she protects and promotes John Hancock's 155 year reputation as a leading provider of financial services for nearly ten million customers in the US. She is responsible for messaging, media relations, employee engagement, executive communications, thought leadership content and integrated planning. Previously, Ms. McNally served as Global Head of Public Relations for State Street, responsible for public relations and integrated promotions across the organization. During her tenure, she led the public relations strategy for State Street’s “Fearless Girl” and SHE Gender Diversity Index and ETF campaigns, which promoted the power of women in leadership.

patricia Patricia Chui, Executive Managing Editor, Business Insider
Patricia Chui is the Executive Managing Editor and founder of BI Studios, the branded content team at Business Insider. Before joining BI in 2013, she held senior editorial positions at Nielsen, Contently, and AOL, where she was managing editor and editor-in-chief of Moviefone.

rafi Rafi Mamalian, Global Director – Content & Influence Marketing, Undertone
Rafi Mamalian, an 18-year veteran of the digital advertising industry, has a proven track record in branded entertainment and content marketing on emerging social video platforms. He currently serves as the global director of content and influencer marketing for Undertone and has previously held leadership roles at the Amplify and Studio71.

sonny_kim Sonny Kim, EVP of Strategy & Digital, PGR Media
Sonny is EVP, Strategy and Digital Media and heads up the digital practice at PGR Media. She has been in the digital business for 20+ years starting her career in tech publishing. She is a trusted adviser and provides clients a holistic view of the media landscape, consumer experience and accountable strategies that challenge assumptions. She delivers informed decisions rooted in data. She works with clients in retail, fashion and luxury to create impact brand and direct response campaigns to help drive revenue. Her client roster includes leading national and global brands such as Harry Winston diamonds, Lands End, Vera Bradley and J.Jill.


BIMA will soon be launching a new and improved website! We are also moving to a new, updated membership and event registration system, that will have a much improved user experience. We appreciate your patience and understanding as we prepare to launch the website and our new system. The link to the new event page is please read below first before registering.

* If you have already registered for Converged Media, you are confirmed. Please help us by creating a new account here:

This will set you up in the new system, and allow you to register for future events.

* If you are new to BIMA and need to sign up for membership, please do so here:

Once you have completed your application and have been approved, you will then be able to register for an event by logging in here

* If you have an active membership with BIMA, YOU MUST CREATE AN ACCOUNT IN OUR NEW SYSTEM IN ORDER TO REGISTER FOR THE EVENT and receive member pricing. Please create your account here:

*If you are a non-member looking to attend, please sign up here:

We apologize for any inconvenience this may cause. If you have any questions, please reach out to Danielle Allard, Thanks!

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: November 16, 2017 at 12:00 PM