Evolution of "Programmatic" & the Future of Buying
Dates: September 28, 2017
Times: 6:00 PM - 8:00 PM
Location: TBD!
Event Type: BIMA Event
Event Sponsor:
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Description: In an ever increasing programmatic landscape, fluid and responsive media trading has become a necessity not an option. With the acceptance that programmatic media buying is having an incredible impact on multi-channel conversions, now is the time to implement pliable media strategies and best practices.

With the rise of this dramatic new approach of data-based, highly targets, automatic ad buys and placement, it gives the data buyer and owner more control. As programmatic media buying cements itself as an infrastructure and format capable of learning, optimizing, and reacting, marketers will be able to manage content to audiences via all connected devices, at scale.

Join us and several leading industry experts on September 28 to lift the hood on programmatic, discuss how it has evolved, and what it means today.


Sandie Milberg, Chief Revenue Officer, Varick Media Management
Sandie is a senior online sales executive with a track record of success in media and technology. Her experience lies in building, managing, growing and leading sales teams. She has deep relationships with ad agencies and marketers.Prior to joining Varick Media Management, Milberg was Vice President, East Sales for Underdog Media, the first fully customizable media network. Previously, she was VP, East at Rocket Fuel where she managed a team of 18 people. Prior to Rocket Fuel, Sandie was VP, East at United Online. There she was responsible for the advertising sales of Adcurate, Classmates, NetZero and Juno. Prior to UOL, Sandie was Director, Sales at Claria Corporation, a behavioral desktop advertising solution. At Claria, Sandie was the top salesperson and won numerous sales awards.
Milberg graduated with honors from Brown University and held the school record in the javelin. She resides in Fairfield, CT with her husband Charlie, daughter and dog Woodrow.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: September 28, 2017 at 12:00 PM