Evolution of "Programmatic" & the Future of Buying
Dates: September 28, 2017
Times: 6:00 PM - 8:00 PM
Location: TBD!
Event Type: BIMA Event
Event Sponsor:

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Description: In an ever increasing programmatic landscape, fluid and responsive media trading has become a necessity not an option. With the acceptance that programmatic media buying is having an incredible impact on multi-channel conversions, now is the time to implement pliable media strategies and best practices.

With the rise of this dramatic new approach of data-based, highly targets, automatic ad buys and placement, it gives the data buyer and owner more control. As programmatic media buying cements itself as an infrastructure and format capable of learning, optimizing, and reacting, marketers will be able to manage content to audiences via all connected devices, at scale.

Join us and several leading industry experts on September 28 to lift the hood on programmatic, discuss how it has evolved, and what it means today.


TARA Tara Blackman, Director of Business Development, Varick
Tara Blackman is a Director of Business Development at Varick where she helps drive new business while holding the role of project manager across the team. Tara is responsible for making sure clients' needs are being met from a performance and customer service perspective, while advising them on the best solutions to meet their business needs.

Prior to Varick, Tara was an account manager at a network where she quickly realized the industry was shifting to programmatic. She graduated from Binghamton University with a BA in Psychology and a Minor in Business.

For the past 7 years, Tara has spent a week out of the summer volunteering at Circle Camps for Grieving Children – a one week overnight camp for girls ages 7 – 15 who have experienced the death of a parent. She is a total Brooklynite, finding herself at the farmers market with her fiancé every Saturday, dropping off their compost.

Dean_Netmining_150 Dean Vegliante, President, Netmining
Dean Vegliante is President of Netmining, a global provider of cross-device audience targeting solutions. With more than eighteen years of experience in the Internet advertising space, Dean serves as a key member of Netmining’s executive team. As President, he oversees the overall strategy, P&L, sales and day-to-day operations of the Netmining business.

Dean’s winning track record in interactive advertising has enabled him to build and maintain strong relationships with premier strategic partners in publishing and advertising. Prior to joining Netmining, he was a founding member at TRAFFIQ, a web-based trading platform designed for buying and selling digital display-based advertising. He also served as Senior Director of Business Development for global performance marketing company MIVA, where he played an integral role as a member of the initial pre-IPO team.

Dean has been recognized as an industry thought leader within the digital marketing landscape in major publications including iMedia Connection, Adotas and MediaPost.

aperrin150 Alexander Perrin, Director Corporate Strategy & Innovation, Rocketfuel
Alexander Perrin, Director Corporate Strategy & Innovation Strategic, multidisciplinary designer & solution architect with an eye for innovation and simplicity. Alexander Perrin is well-versed in the intricacies of marketing technology and the evolution of machine learning and artificial intelligence. Alexander has worked over the last decade to bring brands into digital maturity across the many facets of integrated marketing. As a Director of Corporate Strategy & Innovation at Rocket Fuel, Alexander crafts the narrative of Rocket Fuel innovations, helps the company keep focus on emerging trends, in addition to co-leading a consulting subsidiary, Rocket Fuel Catalyst – the first ever design thinking consultancy for marketing technology with the sole purpose of helping brands evolve into the digital era with the help of data, machine learning, and automation

More Speakers TBA!

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Fees: Members: $35 Non-members: $70
Registration: Deadline: September 28, 2017 at 12:00 PM