Evolution of "Programmatic" & the Future of Buying
Dates: September 28, 2017
Times: 6:00 PM - 8:00 PM
Location: CIC Boston, 50 Milk Street, Floor 20, Lighthouse Room
Event Type: BIMA Event
Event Sponsor: Made with PhotoResizer.com
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Description: People don’t find content by mistake, or by accident. As the media mix tilts toward content-rich digital experiences, you need a strategic, step-by-step guide to grow and leverage content that enables the perception of authentic discovery that users have come to expect. But what does this really mean for your business? How can you reach, engage and convert new customers? And, how do you analyze the results? Join us on November 16 as a panel of experts discuss the ins and outs of paid and branded content. Speakers:
Blair_H Blair Hammond, Director, Digital Content, Reebok
Blair Hammond is a strategic storyteller. She's worked behind the editorial desk at a number of publications and across a variety of brands to execute internal communications and consumer-facing digital campaigns. Her professional experience includes dynamic multimedia and editorial content creation at national and international brands.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: September 28, 2017 at 12:00 PM