BIMA Cross Channel Tracking & Attribution
Dates: April 27, 2017
Times: 6:00 PM - 8:00 PM
Location: Havas Media, 10 Summer St, Boston, MA
Event Type: BIMA Event
Description: In today’s multi-device measurement-focused world, evolving the tracking and attribution of your digital media has never been more important. However, applying attribution findings to your marketing programs in a meaningful way can be challenging. Understanding the environment of mobile/tablet, desktop, in app and video and how to bridge opportunities between these channels is becoming more and more vital to success. As ads become more relevant, advertisers can increase their audience reach across devices, and publishers can add more value to their inventory.

Join BIMA on April 27 as a panel of industry leaders help brands track their marketing and media efforts more accurately and show how they impact the overall business. Attendees will learn about the latest methods and strategies including:

• Evaluating the latest technologies for gathering, assessing and implementing findings.
• Deterministic vs. probabilistic matching to pair a user with their digital devices and track online purchase behavior.
• Understanding how user data is ingested, processed, stored, and leveraged.
• Accurate monitoring to ensure a consistent customer experience.

Speakers:

Dan Davies, SVP - Director, Media Science, MullenLowe Mediahub Dan Davies has extensive experience in both the agency and ad technology domains. As an original leader at Digilant, Inc., he designed core programmatic strategies for top brands, including Nissan, Kroger, and Prudential. With oversight of operations, product and business development, and trading, Dan grew Digilant from start-up to global profitability over six years. Now head of programmatic and data at MediaHub, Dan leads all strategic technology investments and implementation on behalf of brands. As advertising investments have become more data- and technology-driven, Dan has enjoyed forging deeper, consultative partnerships with client teams, producing end-to-end stacks to drive business.




Jaclyn Gulliver, Marketing Manager, Wayfair Jackie Gulliver is a marketing manager at Wayfair, one of the world’s largest online destinations for the home. She runs Wayfair’s customer file remarketing team, which focuses on generating demand from Wayfair’s existing customer base of 70 million users. This includes designing, executing and optimizing display and social advertising campaigns to drive customer loyalty. Previously, Jackie led the display acquisition program for Wayfair’s lifestyle brands including Joss & Main, AllModern and Birch Lane. Prior to joining Wayfair, Jackie worked in communication and change management at the global professional services firm Towers Watson. She holds a BA in communication & consumer psychology from the University of Pennsylvania.




Ori Stiteman, Chief Data Scientist, dstillery Ori works on a daily basis to improve Dstillery’s display advertisement targeting product, develop methods for estimating the causal effect of advertising, and stamp out fraud in programmatic advertising. In fact, Ori is one of the first individuals to notice and work to eradicate fraud in programmatic advertising and he received the first patent for eliminating fraud from the ecosystem.

He has over 15 years of experience in using data to tell stories, create products, and answer questions. He has built tools for determining if asbestos settlements were favorable, created analyses for identifying fraudulent doctors, supported negotiations with railroad unions, and developed methods for estimating the impact of HIV drugs.

Ori has a Ph.D. in Biostatistics from the University of California, Berkeley, where he worked on developing statistical methods for estimating causal effects.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: April 27, 2017 at 12:00 PM