BIMA Cross Channel Tracking & Attribution
Dates: April 27, 2017
Times: 6:00 PM - 8:00 PM
Location: Havas Media, 10 Summer St, Boston, MA
Event Type: BIMA Event
Description: In today’s multi-device measurement-focused world, evolving the tracking and attribution of your digital media has never been more important. However, applying attribution findings to your marketing programs in a meaningful way can be challenging. Understanding the environment of mobile/tablet, desktop, in app and video and how to bridge opportunities between these channels is becoming more and more vital to success. As ads become more relevant, advertisers can increase their audience reach across devices, and publishers can add more value to their inventory.

Join BIMA on April 27 as a panel of industry leaders help brands track their marketing and media efforts more accurately and show how they impact the overall business. Attendees will learn about the latest methods and strategies including:

• Evaluating the latest technologies for gathering, assessing and implementing findings.
• Deterministic vs. probabilistic matching to pair a user with their digital devices and track online purchase behavior.
• Understanding how user data is ingested, processed, stored, and leveraged.
• Accurate monitoring to ensure a consistent customer experience.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: April 27, 2017 at 12:00 PM