|Dates:||March 15, 2017|
|Times:||6:00 PM - 8:00 PM|
|Location:||Hill Holliday, 53 State Street, Boston, MA|
|Event Type:||BIMA Event|
We're excited to welcome Henry Blodget back to our State of the State event! Henry Blodget is Cofounder, CEO, and editor-in-chief of Business Insider , one of the most-read business and tech news sites in the world. Blodget will present a State of the State presentation on The Future of Digital. Immediately following he will sit down with a panel to discuss various POV’s on the trends he presents: How are key industry players approaching 2017?
Henry Blodget, cofounder, CEO, and editor-in-chief, Business Insider.
Chris Hansen, Chief Product Officer, Netmining
Kyle Graham, Manager of Global Content and Customer Journey, Bose
Kyle Graham is the Manager of Global Content and Customer Journey at Bose. Kyle is responsible for creating a content plan that aligns to the customer journey while meeting business and campaign objectives. He works closely with the media, alliances, social and analytics teams to create a balanced approach for what content is to be developed to match consumption and engagement experiences within specific media outlets including broadcast, digital, social, and site. Before joining Bose, Kyle spent many years in the agency world working for Blitz Media and Decibel Media where he was named the 2013 AdClub Media Maven Rising Star. Kyle has a Bachelor's degree in Sports and Recreation Management from Franklin Pierce University.
Adam Meshekow, EVP Global Sales & Strategy, SITO Mobile
Adam Meshekow is the Executive Vice President of Global Sales & Strategy at SITO Mobile, where he is responsible for driving direct and channel sales of the company’s mobile advertising and messaging technology to consumer-facing businesses, advertisers and brands along with new product innovation. Adam has deep experience in developing and implementing mobile messaging, marketing and advertising initiatives. Prior to SITO Mobile, Adam was responsible for mobile marketing and brand management at Toys "R" Us, the largest toy and juvenile products-focused retailer in the world. He was responsible for driving more than $100 million in sales through mobile coupons, rewards and other promotions. Adam launched his career at seQRets, a mobile-marketing oriented technology company. He currently sits on the advisory board for Kiip and SnipSnap.
Jeff Greenfield is the co-founder and chief operating officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem, which now measures the advertising impact for some of the largest brands in the world.
Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek (NYSE: PCL) and more.
Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.
Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument rated pilot, holds a class “E” FCC radio operators license (NQ4F) and is a performing member of Hollywood’s Magic Castle.
Bettina Hein is founder and CEO of Pixability, a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. A serial entrepreneur, Bettina has built successful technology companies in the United States and in Europe. Prior to Pixability, she co-founded the Swiss-based speech software specialist SVOX AG, which was sold to Nuance Communications (NUAN) for $125 million. Bettina has been honored with Advertising Women of New York’s Changing the Game Awards; Cynopsis Media’s Top Women in Digital Award; and was named a Young Global Leader by the World Economic Forum.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: March 15, 2017 at 12:00 PM|