BIMA Ad Fraud, Viewability, Ad Blocking, & Now Exchanges
Dates: November 16, 2016
Times: 6:00 PM - 8:00 PM
Location: Hill Holiday, 53 State St, Boston, MA 02109
Event Type: BIMA Event
Event Sponsor:  photo C3 resized_zpsljxrjrkd.jpg



Description:

Ad Fraud, Viewability, Ad Blocking, & Now Exchanges

The panel will explore the latest trends and challenges facing the digital ad industry today and going forward. With AdBlock Plus announcing their own ad exchange the game is changing fast. Many now feel that ad blocking users are the most desirable consumers to reach. Yet marketers don't know the best way to reach consumers which is becoming harder and harder. And becoming more costly due to transparency issues throughout the entire digital supply chain. Come hear how top publishers, ad tech companies, agencies, and brands are working together to develop tangible solutions to the new reality.

This event also qualifies for IAB Re-certification. IAB Re-certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.





Moderator: Rachel Nyswander Thomas, SVP, Operations & Policy at Trustworthy Accountability Group (TAG)

Rachel Nyswander Thomas has spent her career studying, creating and implementing digital policy in the academic, private industry, and non-profit sectors. Prior to joining TAG, Thomas served as Vice President of Advocacy & Accountability at the Direct Marketing Association (DMA), advocating DMA’s data policy agenda before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of DMA’s Data-Driven Marketing Institute (DDMI), facilitating academic teams in conducting independent research exploring how the responsible use of consumer data shapes industry, society, and the economy.

Previously, Rachel led The McGraw-Hill Companies’ regulatory compliance efforts relating to customer privacy, auditing worldwide operations, training more than 2,000 employees annually and providing compliance consultation to a global corps of 80 Privacy Officials in more than 40 countries.

Rachel earned a Bachelor of Arts in the Humanities from Yale University and a Masters of Policy Management from Georgetown University’s McCourt School of Public Policy. She has held the Certified International Privacy Professional (CIPP) distinction from the International Association of Privacy Professionals (IAPP) since 2008. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

Panelists:

 photo 6e731c1f-053d-4495-9ee0-aed62e11f3df_zpsrey8dnw1.jpg Jeff Greenfield, COO & Co-Founder, C3 Metrics

Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more. Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio. Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).

Rob Griffin, Chief Innovation Officer, Almighty










Drew Weicker, Group Director, Sales, East, DoubleVerify

At DoubleVerify, Drew Weicker is the Group Director, Sales East responsible for revenue across industry verticals. With 14+ years of advertising experience, Drew has led multiple teams throughout the industry. His career started on the agency side at McCann-Erickson, which led to roles at Hearst & WebMD/Medscape. Drew holds an MBA from Fordham and received his undergraduate degree from Georgetown. He lives in NYC with his wife & daughter.





Ian Wallin, VP, Sales, Integral Ad Science

Ian joined in 2014 to head the North American advertiser and agency division of Integral Ad Science. Ian leads the charge in providing top tier support and service to clients ensuring Integral’s products are in line with their marketing goals. He has over nineteen years of digital advertising experience with an extensive background in ad sales, sales strategy and management. Prior to joining IAS, Ian worked at TV Guide.com and TV Guide Mobile as SVP of Digital Sales, Sales Development and Ad Ops where he was responsible for creating and implementing their first programmatic and mobile sales strategies. Ian holds a B.S. in Business Administration from the University of New Hampshire.



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Fees: Members: $35 Non-members: $70
Registration: Deadline: November 15, 2016 at 5:00 PM