Search: Forefather of Programmatic
Dates: July 14, 2016
Times: 6:00 PM - 8:30 PM
Location: Isobar, One South Station, Suite 300, Boston, MA
Event Type: BIMA Event
Event Sponsor:
Description: One look at today’s packed LUMAscape and it is clear that Programmatic is not a buzz word – it’s an essential part of digital media. With everything from display to native being bought and sold programmatically it’s no wonder search sometimes feels left out. The reality is that search was the first medium to embrace programmatic; it pioneered many of the practices embraced by the agency community, publishers, clients and vendors. As one of the first trusted tactics on any media plan it’s important to know what is search doing to keep up in a data driven world where “remarketing,” “targeting” and “attribution” impact every campaign.

Come and join the conversation as our diverse panel of clients, agency and search vendors discuss how search has evolved from a “check the box” tactic and a mechanism for searching for cat video’s into an integral piece of all media campaigns.

This event also qualifies for IAB Re-certification. IAB Re-certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.




Moderators:

Jonathan Gamble, Sr. Strategic Account Director, Microsoft - Bing

Jonathan brings over 12 years of experience in the digital marketing space across search, social and performance display. Most recently he was with The Rubicon Project where he was RVP, East responsible for a team of 8 sellers managing a book of business that included selling the full tech stack to both fortune 500 clients and major agencies including Havas, Dentsu Aegis and Starcom MediaVest. Prior to The Rubicon Project, he worked at Microsoft for 4 years as a Sr. Account Director on the display business before assuming the role of Country Agency Director for Havas where he strategically managed the global negotiations for Microsoft with Havas on their partnership across display, search and suite of marketing solution tools.

Jonathan was born and raised in South Yorkshire, UK before travelling to the US to play soccer in Charlotte, North Carolina. He now resides in Boston with his wife Tasha and his 3 daughters, Avery, Lily and Isla and their 1-yr old Golden Labradoodle Arthur. Outside of work, he enjoys coaching his daughters soccer teams, attempting to break into single digits on his golf handicap and spending time with family and friends.

Michael Tuccillo, Strategic Account Director, Microsoft - Bing

Mike Tuccillo is a seasoned search professional with over 15 years of digital marketing experience, mostly on the agency side and currently on the partner side. He has worked at large Boston agencies such as Havas Media, Digitas and Carat manage performance media teams for clients like Fidelity Investments, AutoZone, Tyson, Goodyear, AOL, Wachovia Bank and Phillips. Mike is currently a Strategic Account Director for Bing servicing top clients in the New England area and building awareness of Bing in the marketplace.


Panelists:

Shane Dinius, Manager Customer Acquisition, Wayfair

Shane Dinius leads the search marketing team for Wayfair.com and all direct marketing for the recently launched, Wayfair.ca. He was a key contributor in developing Athena, Wayfair’s proprietary search engine marketing platform. Prior to Wayfair, Shane spent several years in the San Francisco Bay Area working at SVB Capital and Duff & Phelps. He graduated from the University of Washington.


Peter Hughes, Senior Director Digital Marketing, Constant Contact

Peter Hughes is a growth marketer, specializing in customer acquisition with deep experience managing enterprise-level digital marketing programs. Peter has consistently demonstrated skill and insight in managing digital marketing programs at significant scale and with high degrees of complexity. Recognized as a thought-leader in the industry, Peter was a featured panelist at the first annual invite-only Google AdWords Performance Forum, has been an invited speaker at YouTube for Performance conference, Adobe Symposium and Adobe Summit and is cited by Google and other industry leaders on change management and best practice within paid search.

In his current role, Peter oversees enterprise digital marketing for Endurance International Group, the industry leading provider of SaaS-based marketing tools to small businesses and non-profits.

Ann Kane, Partner, T1 Media

Ann is a Managing Partner at T1 Media, a strategic media planning and performance-based buying agency. She has close to 20 years of experience in marketing with a focus on digital. Throughout her career, Ann’s passion for media, technology and data analytics has been a constant. Prior to T1, she was a Senior Vice President at Havas Media leading the performance team in the Boston and San Francisco offices. She developed strategies and process to effectively integrate lower funnel tactics into clients’ marketing mix. She also worked at GroupM Search as part of the team that promoted the adoption of search as a marketing touchpoint at Procter & Gamble.


Jay Keaveny, Associate Media Director, MARC USA

From early in his career Jay has worked on enterprise brands such as Comcast, Princess Cruises, Blue Cross Blue Shield, Rite Aid and Payless Shoesource. He has developed and executed successful strategy for both b2b and b2c brands. In his current role he leads the search team at MARC USA and manages key retail, brick & mortar, b2b and non-profit accounts. Jay is known for sucessfully integrating paid search into larger digital media plans to deliver best results. He consistently stays ahead of industry trends and has proven to be a thought leader within MARC USA over the past 4+ years.


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Fees: Members: $15 Non-members: $30
Registration: Deadline: July 14, 2016 at 2:00 PM