|Dates:||August 24, 2016|
|Times:||6:00 PM - 8:30 PM|
|Location:||a&g, 2 Seaport Lane Boston, MA 02210|
|Event Type:||BIMA Event|
|Event Sponsor:||Event Sponsors:
TV 2.0 - Online/Offline Data Convergence: Moving from Theory to Practice
Hurry up and wait. The delays around measuring total audience effectively at the 2016 Upfront are just the latest hurdle in our inevitable march to video convergence and a single view of the video consumer. Screens are blending, business models are colliding – resulting in new datasets that bring together offline and online, supply data and marketer data. What do marketers need to know to stay ahead of the curve? In our latest TV 2.0 session we'll bring partners together who take a contrasting approach to this convergence opportunity. Join us to stay ahead of new video opportunities!
This event also qualifies for IAB Re-certification. IAB Re-certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.
Brett Adamczyk,VP, Business Development & Strategy, Videa
Brett brings almost a decade of financial services industry experience in technology, media and telecommunications to Videa. In his current role, Brett handles both supply & demand and strategic partnerships, overseeing strategy, mergers & acquisitions, and contract negotiations. Prior to Videa, he worked with Rothschild and Berylson Capital as well as held leadership positions at Cerberus Capital Management. Brett is currently an advisory board member for BWG Strategy, a council member of the Interactive Advertising Bureau, and a member of TVB. Brett graduated cum laude from Babson College with a concentration in finance and applied statistics. When he’s not devising strategies for Videa, you might find Brett masterminding his game strategy in the hockey rink or on the golf course.
Marshall Wong, SVP Market Development - TV, Tapad
Marshall Wong serves as SVP of Market Development for Television at Tapad. Marshall has worked at the intersection of television and digital for over a decade and launched the pay TV industry's first data management platform. In his current role, Marshall oversees Tapad's cross-device television products and partners. Prior to Tapad, he served as SVP – Product & Market Development at BlackArrow and held leadership roles at Microsoft Advertising, NBC Universal and GE. Marshall graduated from Hamilton with degrees in Computer Science and English Literature.
Andrew Ward, Group VP, Comcast Media 360
As Group Vice President of Comcast Media 360, part of the advertising sales division of Comcast Cable, Andrew Ward works with the client and agency community to help marketers take advantage of rapidly developing cross-platform advertising opportunities.
Jeff Cavallo, Associate Director of Analytics, Trilia
Jeff has been using marketing analytics to drive measurable results for clients across a diverse portfolio of industries including travel, QSR, sports, healthcare, and hospitality. As Associate Director of Analytics, his current focus is improving marketing effectiveness for Dunkin’ Donuts and Great Wolf Lodge using insights gathered from a range of tools and techniques including experimental design, predictive modeling, mobile app analytics, and customer data research.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: August 24, 2016 at 5:00 PM|