|Dates:||April 21, 2016|
|Times:||6:00 PM - 8:30 PM|
|Location:||Havas Media: 10 Summer St, MA 02110 Boston, USA|
|Event Type:||BIMA Event|
We'll discuss the rise of new players in the digital video market, traditional TV versus digital video players, and the new economics of TV advertising.
Currently the EVP, Integrated Investments at HAVAS Media. Melissa oversees National Broadcast, OLV, Hispanic as well as the Advanced Video Unit. 18+ years of advertising experience across traditional and digital media. Consistently recognized for account management, presentation skills, teamwork and leadership. Thorough understanding of how to deliver integrated approaches across disciplines. Proven ability to steward Client investments to ensure that the best value is secured for video regardless of platform. Melissa was instrumental in the creation of the Advanced Video unit at HAVAS Media. Her expertise is concentrated in facilitating collaboration to ensure that marketing objectives are realized Melissa lives in Harrison, NY with husband C.Jay and son Wyatt.
Matt has been working in media for the past 11+ years. He has worn a variety of hats in a number of different roles throughout his career. Matt has a hybrid background spanning from TV, radio, and print planning, communication planning and strategy, and – naturally – all things digital. He is well versed in multi-channel planning and maximizing paid, earned, and owned media. Matt joined DigitasLBi in 2013 to help ramp up and structure the L’Oreal Digital account and spearheaded bringing this large-scale and sophisticated traditional advertiser into the digital age. He moved to Boston last spring and most recently is helping across a variety of accounts including Victoria’s Secret, Goodyear, and all cross channel planning initiatives. Prior to DigitasLBi, Matt was at MEC under the GroupM umbrella for 9 years where he worked on LG Electronics, Xerox, Macy’s, Energizer, DHL, Harman, America’s Cup and Simmons. He has a passion for media and proven track record of building brands and driving innovative marketing in complex organizations.
Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more. Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio. Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).
Ted McConnell, VP Integrated Media, Rocketfuel
Mitchell Reichgut, CEO, Jun Group
*** Registration will close online 4/21 at noon. If you need to register after that time, please call Danielle at 617-871-2155 ext. 702. You may also register on-site, however the price will be $40 for members and $80 for non-members.
|Fees:||Members: $35 Non-members: $70|
|Registration:||Deadline: April 21, 2016 at 12:00 PM|