BIMA State of the State: What’s Hot in 2016 for Digital Media
Dates: February 25, 2016
Times: 6:00 PM - 8:30 PM
Location: Fidelity Center for Applied Technology, 245 Summer Street, Boston, MA
Event Type: BIMA Event
Event Sponsor:  photo dv resize_zpsjlgtuw72.jpg

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Strategic Sponsors:
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An expert analyst will cover digital media industry trends, markets, technologies, and the future of the ecosystem. Henry Blodget is Cofounder, CEO, and editor-in-chief of Business Insider , one of the most-read business and tech news sites in the world. Blodget will present a State of the State presentation on The Future of Digital. Immediately following he will sit down with a panel to discuss various POV’s on the trends he presents: How are key industry players approaching 2016?

 photo b7f1770a-f188-4eac-a456-7f86ded4903e_zpsghb52qjy.jpg Henry Blodget, cofounder, CEO, and editor-in-chief, Business Insider.

Henry Blodget is cofounder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world. Business Insider is majority owned by Axel Springer, the leading digital publisher in Europe. The site has 80-plus million visitors a month worldwide. A former top-ranked Wall Street analyst, Henry is often a guest on CNBC, CNN, MSNBC, NPR, and other networks. He has contributed to The Atlantic, Slate, The New York Times, Fortune, New York, the Financial Times, and other publications. He has written extensively about technology and investing and is the author of The Wall Street Self-Defense Manual: A Consumer's Guide to Investing. He is a member of the International Media Council and Technology Pioneers selection committee of the World Economic Forum. During the dot-com boom of the late 1990s, Henry was a top-ranked Wall Street internet analyst. He was later keelhauled by then-Attorney General Eliot Spitzer over conflicts of interest between the research and banking divisions of brokerage firms. Henry went to Yale. He was born and raised in New York.


 photo bb15b46f-3ddb-4f59-bcd0-82003952e9fe_zpsa6nd5kh6.jpg Chris Hansen, President, Netmining

As President of Netmining, Chris Hansen oversees the entire business from the overall vision and strategic direction to product development. Previously, Chris held a variety of roles across Innovation Interactive, which led to a unique perspective on the entire digital space. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue. Before Innovation Interactive, Chris formed the Advertising Operations group at Net2Phone, one of the first providers of VoIP technology. Prior to Net2Phone, Chris worked at 24/7 Media as Director of Traffic for 24/7’s Direct Marketing Team and also managed the 24/7 Advertising Network, helping grow the network’s revenue yield and advertising inventory. A recognized thought leader in the online advertising industry, he has spoken at IAB Networks & Exchanges, OMMA AdNets, OMMA Behavioral, Digiday Target, Digital Hollywood Building Blocks, and many other events.

 photo e25768ba-b3d1-4ec7-a47f-c28c7f3ea7ab_zps6sj37kew.png Anthony Iaffaldano, VP, Marketing, Undertone

Anthony is responsible for setting the vision and go-to-market strategy for Undertone and its portfolio of brand marketing solutions. A digital marketing veteran with more than fifteen years of experience, Anthony has focused his career on simplifying the complex, and bringing innovative new advertising solutions to market at companies including Ask Jeeves, Reprise Media and KickApps. When not knee deep in trade magazines, you can find Anthony correcting people on the spelling and pronunciation of his last name (the I sounds like a Y) or arguing passionately for the relevance of the NHL in the US market. You can find him on the Jersey Shore during the weekends with his wife and two boys, or on Twitter at @brooklahn.

 photo LP resized_zpsywrlwej1.jpg Lindsay Palsho, Director, Digital Marketing at Fidelity Investments

Lindsay is responsible for leading and evolving Fidelity’s programmatic marketing strategy. She’s spent the past ten years in the industry helping customers adopt advertising technology to drive better business outcomes. Most recently, Lindsay served as Director of Product Marketing at DataXu, where she developed programmatic product and industry solutions. Prior to DataXu, Lindsay was at Digitas where she specialized in media technology and ad operations for large brands spanning several industry verticals.

 photo fb2d7e62-a8c6-4fbb-b2b8-4a8d52eb6ac3_zpszuumonzw.jpg Mark Pearlstein, CRO, DoubleVerify

Mark Pearlstein is CRO of DoubleVerify responsible for the global revenue of the organization. Mark has over 12 years’ experience selling enterprise software, ad tech and internet advertising. Most recently Mark served as SVP Business Development & Sales at Ringleader Digital, a mobile ad serving platform and ad network focused on bringing 3rd party ad serving to the mobile ecosystem. In that role he worked closely with ESPN, Microsoft Advertising and AccuWeather. Prior to Ringleader Mark held key roles at Entriq, Motive, Broadjump, and Oracle.Mark earned his Bachelor of Arts degree in Philosophy from Brandeis University in Waltham, Massachusetts.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: February 24, 2016 at 5:00 PM