BIMA Head to Head
Dates: January 21, 2016
Times: 6:00 PM - 8:30 PM
Location: Morgan Lewis, 1 Federal St., Boston, MA 02110
Event Type: BIMA Event
Event Sponsor:  photo netmining resized_zpsdbvjxsak.png
 photo varick head to head_zpskqechyws.png
Description: It's a New Year and time to focus on hot topics in the digital media industry. The annual BIMA Head to Head industry event will focus on insightful discussions and examinations of what is next as we move forward in a digital world. This year we will be hosting 6 agency teams as they discuss and debate major trends that will impact media in 2016. Each team will debate an issue facing us all this year, against another team. The winners - selected by a panel of senior digital brand leaders - will face-off to determine who will wear the championship belt.

Debate topics include:
  • Facebook is dead because Millennials social needs are changing.
  • This is the year that digital video overtakes TV.
  • Messaging platforms will trump broadcast social networks.
  • Argue what you think the hottest 2016 trend will be.

  • Judging Panel:
    Melanie Campbell, AVP, eMarketing, TJX
    Michael Mangione, Director of Consumer Marketing, Bose Corporation
    Joost Zimmerman, Director, Digital Marketing, SUBWAY Restaurants

    Host:
    Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation, Hill Holliday

    Mike's fascination with the mashup of media has not only prompted a best-selling book, "Social TV," it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed. At Hill Holliday & Trilia, Mike oversees Digital Strategy & Tech Innovation leading a 50-person department of incredibly savvy digital natives and technologists who push the boundaries of what’s possible in advertising—focusing on innovative cross-channel marketing experiences with a passion for the cutting edge, and a well-honed knowledge of the tried-and-true. Mike also produces and co-hosts the agency’s provocative annual TVnextSM event. Mike holds an MS in Computer Information Systems from Bentley College and was recognized as an AdClub Media All Star in 2012 and as one of Fast Company’s Most Creative People in Business in 2014.

    Featuring teams from:

  • AMP Agency
  • Greg Faucher, Director, AMP Agency
    Abby Tarbell, Supervisor, AMP Agency
    Jarrod Charbonneau, Manager, AMP Agency

  • Digitas
  • Katie Roberts, VP/Director, DigitasLBi
    Nicole Smalley, Associate Planner, DigitasLBi
    Jacob Beck, Planner, DigitasLBi

  • Havas Media
  • Anna Rosenblatt, Director, Marketing Analytics & Data Consulting, Havas Media
    Kelsee Wadas, Media Supervisor, Havas Media
    Tate Gillman, Media Planner Buyer, Havas Media

  • Mediahub / MullenLowe
  • Adam Telian, Digital Media Supervisor, Mediahub / MullenLowe
    Mike Hill, Digital Media Supervisor, Mediahub / MullenLowe
    Selena Jakupovic, Digital Media Planner, Mediahub / MullenLowe
    Varick Media

  • Norbella
  • Jessica Carmona, Media Director, Norbella
    Ashley Blais, Media Supervisor, Norbella
    Kelsey McLaughlin, Senior Media Planner, Norbella
    Varick Media

  • Trilia Media
  • Meghan O'Connor, Associate Media Director, Trilia Media
    Malia Estes, Media Supervisor, Trilia Media
    Liane Nadeau, Platform Media Manager, Trilia Media
    Netmining

    Click here to read our Registration Policy

    Fees: Members: $35 Non-members: $70
    Registration: Deadline: January 20, 2016 at 5:00 PM