It's a New Year and time to focus on hot topics in the digital media industry. The annual BIMA Head to Head industry event will focus on insightful discussions and examinations of what is next as we move forward in a digital world. This year we will be hosting 6 agency teams as they discuss and debate major trends that will impact media in 2016. Each team will debate an issue facing us all this year, against another team. The winners - selected by a panel of senior digital brand leaders - will face-off to determine who will wear the championship belt.
Debate topics include:
Facebook is dead because Millennials social needs are changing.
This is the year that digital video overtakes TV.
Messaging platforms will trump broadcast social networks.
Argue what you think the hottest 2016 trend will be.
Melanie Campbell, AVP, eMarketing, TJX
Michael Mangione, Director of Consumer Marketing, Bose Corporation
Joost Zimmerman, Director, Digital Marketing, SUBWAY Restaurants
Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation, Hill Holliday
Mike's fascination with the mashup of media has not only prompted a best-selling book, "Social TV," it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed.
At Hill Holliday & Trilia, Mike oversees Digital Strategy & Tech Innovation leading a 50-person department of incredibly savvy digital natives and technologists who push the boundaries of what’s possible in advertising—focusing on innovative cross-channel marketing experiences with a passion for the cutting edge, and a well-honed knowledge of the tried-and-true. Mike also produces and co-hosts the agency’s provocative annual TVnextSM event.
Mike holds an MS in Computer Information Systems from Bentley College and was recognized as an AdClub Media All Star in 2012 and as one of Fast Company’s Most Creative People in Business in 2014.
Featuring teams from:
Greg Faucher, Director, AMP Agency
Abby Tarbell, Supervisor, AMP Agency
Jarrod Charbonneau, Manager, AMP Agency
Katie Roberts, VP/Director, DigitasLBi
Nicole Smalley, Associate Planner, DigitasLBi
Jacob Beck, Planner, DigitasLBi
Anna Rosenblatt, Director, Marketing Analytics & Data Consulting, Havas Media
Kelsee Wadas, Media Supervisor, Havas Media
Tate Gillman, Media Planner Buyer, Havas Media
Mediahub / MullenLowe
Adam Telian, Digital Media Supervisor, Mediahub / MullenLowe
Mike Hill, Digital Media Supervisor, Mediahub / MullenLowe
Selena Jakupovic, Digital Media Planner, Mediahub / MullenLowe
Jessica Carmona, Media Director, Norbella
Ashley Blais, Media Supervisor, Norbella
Kelsey McLaughlin, Senior Media Planner, Norbella
Meghan O'Connor, Associate Media Director, Trilia Media
Malia Estes, Media Supervisor, Trilia Media
Liane Nadeau, Platform Media Manager, Trilia Media
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