In this panel discussion, we’ll discuss various silos of programmatic media buying, including outside of digital. Curious about the current and future potential of programmatic in video, mobile, TV, OOH, radio, print etc.? Join us to learn who is ahead of the curve in implementing the technology. Whom at agencies will be responsible for handling this, i.e. for radio, would it be offline radio or the digital team? We’ll discuss these topics, and more. Join us for a lively evening of cocktails and conversation.
Join BIMA and Jim Nail, Principal Analyst at Forrester and authority on the programmatic ecosystem, as Nail will lead a discussion with the most important players in the programmatic ecosystem. He’ll kick off the evening with a roundup of Forrester’s Wave Report on DMP’s and DSP’s.
Chris Boucher, SVP Advertising Technology, AMP Agency
Chris Boucher is a media and marketing specialist with over a decade of experience in sales, operations and product development of digital and mobile product lines. A believer in the power of deep analytics to pre-plan and optimize both branding and direct marketing efforts. His specialties include: innovative media and marketing solutions, solution based sales, and partnering with clients. He is a cross-screen programmatic media and data expert.
Brad Smith, Senior Vice President, Revenue and Operations
Brad is the Senior Vice President of Revenue and Operations for Videa tasked with building key areas of the organization including sales, revenue management, operations, and finance. Before joining Videa, he spent the previous four years at Cox Reps, and prior to that spent time at GE, NBC Universal, and Four Points Media, where his responsibilities ranged from finance, strategy, and new product development. Brad has a degree in Economics from Hobart College.
Bill Mungovan, Director of Solution Development, Adobe Media Optimizer, Adobe
Bill Mungovan is the Director of Solution Development for Adobe’s cross-channel paid media solution, Adobe Media Optimizer. Previously he ran Product Management for the search marketing portion of AMO. He brings a broad range of skills from over 15 years in search marketing, including strategic paid search, planning and execution, SEO, account management, and business & corporate development, to his role. Bill joined Adobe through the Omniture acquisition.
Moderator: Jim Nail, Principal Analyst, Forrester
Jim Nail is a principal analyst at Forrester Research serving B2C Marketing Professionals and leads Forrester's coverage of online video, the evolution of television advertising, the digital transformation of advertising agencies, and marketing optimization. In his 30-year marketing career, Jim has been at the forefront of applying new technology-enabled strategies to marketing. He was an early pioneer of online advertising, joining AdSmart, a startup online ad-serving technology firm, in 1995.
Jim was a senior analyst at Forrester from 1997 to 2005, advising clients on how to deploy online advertising, email marketing, marketing measurement, and word-of-mouth marketing to improve marketing effectiveness. Before returning to Forrester in 2012, Jim served as chief marketing officer of social media listening platform company Cymfony, pioneering the use of social media as a consumer insight and brand-tracking tool.
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