The topic du jour is targeting your advertising to the right person, at the right time, and on the right device. In an automated world this has become more of a reality. But what about the right message? Amidst the myriad of impressive and fascinating technological advances in marketing, there is still no AI for the right message. This extremely important piece of the equation simply cannot be handled by bots. So how do we approach brand advertising and content marketing? Is digital tech and programmatic a help or a hinder to the power of brand advertising? How should brands create content, entertain, and engage with their consumers? The message has to be hand crafted, but will it always have to be?
Join this conversation between a creative director, a strategy/media director, and some of the best publishers in the content marketing space as they explore the future of brand advertising and marketing.
Chris D'Amico, SVP, Group Creative Director at Hill Holliday
A native Southern Californian and avid surfer, Chris came to Boston in 2010 to oversee the Dunkin’ Donuts business. Since then, his client has gone on to become the category leader in sales as well as becoming a case study in a brand changing from traditional channels to a fully integrated digital mix. Chris’ extensive resume also includes Creative Director roles at both Deutsch and FCB where he worked on award-winning campaigns for clients from Mitsubishi and Taco Bell to Coors Light, Expedia and ESPN’s X-Games. Daily mantra: Optimism is infectious.
Sarah Dale, VP, Digital & Content, The Wall Street Journal
Sarah Dale is the VP, Digital & Content at The Wall Street Journal overseeing global sales of all the Journal’s digital and content offerings. She came to the Journal in 2006 as an account executive on major B2B accounts, eventually becoming the Global Sales Director managing US sales revenue to the Journal’s 70+ international products. In her current role, she manages digital ad sales, as well a national team who works with the WSJ sales force to create content partnerships with clients globally. Sarah began her career at Fortune Magazine and has long history with B2B media having worked for Chief Executive, BusinessWeek and Business 2.0 in various sales roles.
Robert Davis, EVP, Strategy, PJA Advertising + Marketing
I love working in an era that I see as defined by an interesting tipping point: on the one hand, we have the bandwidth and development chops to rapidly create all kinds of digital experiences. On the other hand, it's challenging to organize teams to forget about the technology and instead think very freely about how brands can behave-in the context of peoples lives. When we do, we can find all kinds of fascinating ways to identify and suggest connections between things they didn't know to connect, and compete for their scarce attention (or even their affection).
It's this idea of finding new ways to enable brand behavior that makes me think this is a great time to be a marketer.
Oh, yeah, the details: The list includes PJA, Think New Ideas, Ingalls, Chiat/Day, Lintas. Started out as a creative, jumped to strategy and am vain enough to say that's what makes creatives love me. American Express, AOL, AT&T, Capital One, CVS/pharmacy, Dell, EMC, GE, IBM, Infor, Mars, Neat, Red Hat, SAP, TE Connectivity. Interests: green vehicles, heirloom tomatoes, free-heeling, assorted pets, my wife and two boys- in reverse order.
Kunur Patel, Manager, Content Planning, Twitter
Kunur Patel leads Content Planning for Twitter in the Central region and educates Fortune 100 brands on building effective, holistic content strategy for the platform. Before Twitter, she was the first Brand Strategist at the social software startup Percolate, where she consulted B2C and B2B brands on creating content systems powered by technology. Previously, she was a reporter for Ad Age and Creativity, covering digital marketing, mobile and agencies. Her career in advertising started as a digital media buyer and planner for Starcom in her hometown Chicago. She's a graduate of Vassar College and Northwestern's Medill School of Journalism.
Kunur has presented at conferences hosted by the Association of National Advertisers, the Mobile Marketing Association, and Ad Age’s Digital conferences in New York and San Francisco, as well as its Creativity and Technology events in New York and London.
David “Shingy” Shing, Digital Prophet, AOL
David Shing is AOL’s Digital Prophet. He works across the globe to identify new opportunities for the business and assist in building the external profile of AOL.
He regularly speaks, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and where he believes it is headed in the future. By night he is an accidental singer-songwriter.
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