The desire for 100% viewability continues to dominate the marketing media’s discussion, but the media often neglects to mention that completely viewable content is near impossible. This panel will focus on how advertisers can set realistic viewability expectations in the programmatic landscape while working with agencies and publishers to improve standards across the industry.
Join BIMA as a dynamic panel of thought leaders from all sides of the programmatic ecosystem – including supply side, media measurement, publishers, and buy side – come together to discuss real world experiences and the steps each are taking to significantly improve viewability standards and limit waste, while maintaining current Key Performance Indicators. A third-party expert will moderate what is sure to be a must-see discussion for strategic thinkers from any element of the digital media community.
Speakers: Additional Speakers TBA
Hee Kyu Kim (@heeks), Digital Marketing, SVP, Bank of America
David Murnick, Vice President Sales Strategy & Client Services, Gannett
David is a digital & traditional media executive with 18 years of experience supporting, developing and leading digital sales, operations & marketing services groups within news, sports & entertainment media organizations. David joined Gannett | USA Today last year as Vice President, Sales Strategy & Client Services where he oversees Pricing, Planning and Sales Strategy along with Programmatic Sales and the Account Management Teams. Prior to Gannett, David has held various leadership roles within CBS Interactive, Time Inc, and most recently NASCAR. David is active in many Industry committees & advisory boards. David is a Connecticut native and holds a B.S. in Sports Marketing from the University of Connecticut where he also guest lecturers each semester. Twitter: @dmurnick
Kim Riedell, SVP of Product and Marketing, Digilant
For over 20 years Kim has been leading teams that create innovative solutions for the ad tech industry. She enjoys navigating the wild world of product management to develop industry leading technology platforms. Prior to joining Digilant’s executive team, Kim ran business operations, marketing and client account management at Rakuten Loyalty. Kim has also held executive roles at Valassis, where she built omnichannel solutions for advertisers, and at Commission Junction, a Conversant Company, where she was responsible for advertiser and publisher relationships, and business operations in the US. Early in her career Kim held marketing and business development positions at Student Advantage, Lightbridge, Inc., and MCI Worldcom. Presently, Kim serves on the Board of Directors for Simmons School of Management.
Katie Thompson (@katie2228), VP Director Platform Media at Hill Holliday
Katie is a seasoned media professional with over 10 years of experience, as well as a deep digital background. Katie joined HH in 2013 and currently leads media planning for Capella University. In addition, Katie developed and currently oversees the Platform Team at Hill Holliday which manages programmatic, search and social on a self-serve basis for clients. Prior to joining HillHolliday Katie held positions at both Havas and Mullen, leading digital strategy for clients across several categories including Financial Services, Aviation, QSR, and B2B.
Ian Wallin, VP Sales, Integral Ad Science
Ian joined in 2014 to head the North American advertiser and agency division of Integral. Ian leads the charge in providing top tier support and service to clients ensuring Integral’s products are in line with their marketing goals. He has over nineteen years of digital advertising experience with an extensive background in ad sales, sales strategy and management.
Prior to joining Integral, Ian worked at TV Guide.com and TV Guide Mobile as SVP of Digital Sales, Sales Development and Ad Ops where he was responsible for creating and implementing their first programmatic and mobile sales strategies. Ian holds a B.S. in Business Administration from the University of New Hampshire.
Mitchell Weinstein, SVP, Director of Ad Operations, IPG Mediabrands
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