2015 MITX eCommerce Summit: “The Future of Shopping”
Dates: March 03, 2015
Times: 8:00 AM - 5:00 PM
Location: Federal Reserve Bank of Boston, 600 Atlantic Ave, Boston, MA
Event Type: MITX Event
Event Sponsor:

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For sponsorship opportunities, please contact Kara Boudreau (kara@mitx.org).

Description:

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Today's consumers are constantly connected. The empowered shopper takes advantage of an abundance of online resources to make faster and smarter decisions. Their digital footprint offers businesses key insight into their preferences. Companies must leverage the influx of data to provide personalized content and a frictionless buying experience, in order to engage in long lasting commerce relationship across multiple channels.

During this full-day Summit, you'll learn about the latest eCommerce tools and trends via keynotes, fireside chats, case studies, and panel discussions from industry experts who will provide you with proven strategies and tactics you can employ immediately. You’ll also engage in group discussions with your peers, giving you a chance to tackle the current issues affecting eCommerce, such as: mobile, social media, personalization, engagement, and much more. Lastly, you’ll have access to top tier networking throughout the day, including a post-event cocktail party.

Join us at the 2015 MITX eCommerce Summit as we explore “The Future of Shopping.” You’ll return to the office better equipped to shape the customer experience and maximize acquisition and conversion. Featured presentations and discussions will cover:
  • The convergence of content and commerce for engagement and sales
  • Retailer spotlights: case studies and stories directly from brands that successfully blend disparate channels into a seamless customer experience
  • Shopper science: the impact and influence of emerging platforms across the entire shopping journey
  • The company structure, teams, and technology systems for maximum impact
  • Game changers driving the future of retail marketing, both online and off
  • Mobile: “More than just a smaller screen”
  • And more!

Ticket Prices:
MITX Members: $100
Non-MITX Members: $175

Keynote Announced!
  • Bill Jacoby, Managing Director of eCommerce
  • Pat Cassidy, Global Head of Digital Brand Marketing, New Balance
The New Balance brand successfully leverages content to educate, inform, empower, and interact with its customers - and ultimately drive sales both online and off. In this session, New Balance's head of eCommerce and head of digital discuss how they work together to drive online commerce.

Advisory Board:
  • Kavita Baball, SVP, Customer Experience & Retention, Shoebuy.com
  • Catherine Bassett, Senior E-Commerce Product Manager, Rue La La
  • Igor Bekker, VP, Ecommerce, Alex & Ani
  • Elaine Boltz, SVP, Ecommerce, TJX Companies
  • Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance
  • Nava Cretu, Business Analyst, TripAdvisor
  • Brett Leary, VP/Group Director of Mobile, DigitasLBi
  • Ed Macri, SVP, Marketing & Analytics, Wayfair
  • Alan Osetek, Global President, Resolution Media, Omnicom Media Group
  • Millie Park, Sr. Director, Commerce & Community, Zipcar
  • Rob Schmults, VP of Ecommerce, Talbots
  • Peter Sheldon, VP & Principal Analyst, Forrester
  • Seth an der Swaagh, Head of Performance Marketing, Northeast, Google

Register here!

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Registration: Deadline: March 2, 2015 at 12:00 PM