Inside the Mind: Conversations with Inspiring Leaders
Dates: February 26, 2015
Times: 6:00 PM - 8:00 PM
Location: EnerNOC, One Marina Park, 5th Floor, Boston, MA
Event Type: BIMA Event
Event Sponsor:
Description: Behind every successful professional are a variety of little stories. The humble beginnings. The wins and losses. That breakthrough moment! And all the funny, crazy, inspiring, sad, shocking, and interesting things that happened in between. That's where we come in...

BIMA is proud to present "Inside The Mind," a series of intimate discussions that will bring the amazing stories of some of the most influential figures in the industry to life!

Join us on February 26th for our next event in this series, featuring Patrick Cassidy, Head of Global Digital Brand Marketing at New Balance and Ian Fitzpatrick, Chief Strategy Officer at Almighty, who each share their unique paths to success!

Speaker Information:
Patrick Cassidy (@patrickecassidy), Head of Global Digital Brand Marketing, New Balance

Patrick Cassidy joined New Balance late last summer, where he leads global digital brand marketing. He is responsible for establishing and directing the brand's evolving social media and content strategy and for driving innovation in brand storytelling and digital executions.

Prior to New Balance, Patrick founded the international basketball publicationDime Magazineand its digital network as well as the sports / entertainment agency 94x50. At 94x50, he led campaigns and executions for a clients like the NBA, Red Bull, Converse, Nike Basketball, Nike Sportswear, Brand Jordan, EA Sports, Sprite, Levi's, Foot Locker, Skullcandy, and the Brooklyn Nets.

Ian Fitzpatrick (@ianfitzpatrick), Chief Strategy Officer, Almighty

Fitzpatrick is a founding partner at Almighty, where he heads up a research and strategy practice charged with designing more-relevant experiences, services and systems centered on user needs and behaviors.

In his ten years at Almighty, Fitzpatrick has led initiatives at the intersection of physical and digital for clients like New Balance, L.L.Bean, LoJack Corporation, DavidsTea, Georgia-Pacific, TJX, Disney Parks and Resorts, Al Gore's Climate Project, and ESPN.

Previously, Fitzpatrick held design and digital experience roles at Mattel and Euro RSCG/Havas, where he led new media efforts for brands like American Legacy/Truth, Campbell Soup Company, Diageo, Verizon and Symantec.

Fitzpatrick also serves as a Mentor for TechStars Boston and the Harvard Innovation Lab.

Moderator:
Samuel Stern (@samsternjones), Sr Analyst, Forrester

Sam is a senior analyst in Forrester's customer experience research practice. His research topics include customer-centric culture, employee engagement in delivering better customer experiences, and how to deploy different research techniques to create better experiences.

Prior to joining the research team, Sam launched and managed Forrester's Customer Experience Council and Customer Experience Executive Program, which are peer networks for customer experience executives. In his role, Sam and his team supported more than 170 chief customer officers and other customer experience executives at large companies in North America and Europe, partnering with them to help them drive customer experience transformations at their respective companies.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: February 26, 2015 at 3:00 PM