State of the State: What's Hot in 2015 for Digital Media - New Date!
Dates: February 12, 2015
Times: 6:00 PM - 8:30 PM
Location: Morgan Lewis (formerly Bingham McCutchen), One Federal St., Boston, MA
Event Type: BIMA Event
Event Sponsor: Platinum Sponsor:


Event Sponsors:
Description:

Please note the new date of this event! If you already registered for the original date, you are good to go, you're ticket will automatically be transferred.

At the 2015 BIMA State of the State event, you’ll get an inside look at this year’s digital media trends both from an industry expert, and your agency peers. Love the competition element of the previous years’ event? The 2015 State of the State includes a new twist: Six agency teams will compete for your votes in a face-off determining who can best incorporate 2015 trends into a fictional brand’s business. See how real agency teams might integrate the hottest new tools and tactics of 2015 into their media planning. In a competition like no other, join us to see which agency will be the master of this year’s media trends.

  • You’ll hear six agencies of different sizes share their ideas on how to integrate those trends in a brand scenario. This will give you creative ideas to implement into your planning this year, give you an inside look into how agency teams work together, and show you how different agency teams approach innovation.
  • Networking, networking, networking. This event will be a veritable who’s who.
Host:
Mike Proulx Director of Social Media, Hill Holliday

Author, sailor, gadget geek, marketer - Mike's fascination with the future of television, connected devices, and the convergence of media has not only prompted a best-selling book, "Social TV," it's also made @McProulx one of the most respected and influential voices in the industry. He was recognized as an AdClub Media All Star in 2012, and as one of Fast Company's Most Creative People in Business in 2014 for his work with clients such as Dunkin' Donuts, T.J. Maxx & Marshalls, LG, VH1 and Hill Holliday's annual TVnext Summit.

Featuring teams from:
  • BIMA EC
  • Digitas
  • Havas Media
  • Hill Holliday
  • Mullen
  • Norbella
Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: February 12, 2015 at 12:00 PM