|Dates:||August 19, 2014|
|Times:||6:00 PM - 8:00 PM|
|Location:||Isobar - One South Station, Suite 300, Boston|
|Event Type:||BIMA Event|
Viewability has become one of the most hotly debated and discussed topics of the year in digital advertising. As programmatic buying and other tech advancements allow ads to be bought in a more automated way, brands and agencies are looking for ways to optimize viewability through new tools and techniques while grappling issues like bots and other kinds of fraud.
In this session, leading digital media experts will answer your questions, helping you learn the ins and outs of the issue and where the technology is going to support the rapidly changing digital media landscape.
A sampling of questions we’ll discuss:
Suzanne Vranica, Advertising Editor, Wall Street Journal
Leon Barsoumian, Senior Vice President of Analytics and Research, Havas Media
TS Kelly, Lead Strategist and Analyst, Vindico
Mark Rotblat, VP, Media, TubeMogul
Adam Shlachter, Chief Investment Officer, DigitasLBi North America
|Fees:||Members: $35.00 Non-members: $70.00|
|Registration:||Deadline: August 19, 2014 at 4:00 PM|