To View or Not to View? The Road to Transparency in Digital Marketing
Dates: August 19, 2014
Times: 6:00 PM - 8:00 PM
Location: Isobar - One South Station, Suite 300, Boston
Event Type: BIMA Event
Event Sponsor:
Description:

Viewability has become one of the most hotly debated and discussed topics of the year in digital advertising. As programmatic buying and other tech advancements allow ads to be bought in a more automated way, brands and agencies are looking for ways to optimize viewability through new tools and techniques while grappling issues like bots and other kinds of fraud.

In this session, leading digital media experts will answer your questions, helping you learn the ins and outs of the issue and where the technology is going to support the rapidly changing digital media landscape.

A sampling of questions we’ll discuss:

  • As a brand, how do you make sure you're getting what’s planned?
  • What tools and approaches can you use to really measure what’s being seen?
  • Should publishers be required to guarantee viewability as mandated by IAB?
  • How do you combat bots?

Speakers include:

Moderator:

Suzanne Vranica, Advertising Editor, Wall Street Journal

Panelists:

Leon Barsoumian, Senior Vice President of Analytics and Research, Havas Media

TS Kelly, Lead Strategist and Analyst, Vindico

Mark Rotblat, VP, Media, TubeMogul

Adam Shlachter, Chief Investment Officer, DigitasLBi North America

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Fees: Members: $35.00 Non-members: $70.00
Registration: Deadline: August 19, 2014 at 4:00 PM