Native Advertising
Dates: March 26, 2014
Times: 6:00 PM - 8:00 PM
Location: Mass Challenge - One Marina Park Dr., 14th Floor, Boston, MA, 02210
Event Type: BIMA Event
Event Sponsor:
Description:

Native Advertising – Fact and Fiction. Come hear a lively discussion from industry experts and gain some insight into what’s working, who’s doing it well and the pitfalls we should all be avoiding in the Native Advertising landscape.

Moderator:

Peter Minnium – Head of Digital Brand Initiatives, IAB

Peter Minnium: I plan to provide an insider’s view into how the IAB native advertising Task Force of 80+ companies including Facebook, Twitter, Buzzfeed and other leading publishers view Native Advertising’s opportunities and challenges. In addition, I will reveal insights into what works from interviews with 3 dozen leading agencies and marketers like The Coca Cola Company and Estee Lauder.



Panelists:

Sean Corcoran – SVP, Director of Digital Media & Social Influence, Mediahub/Mullen

Sean Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and with a cross-section of digital pure play and integrated marketing agencies to understand and capitalize on the business effects of technology change.

Corcoran has recently worked with large-scale, innovative brands, including MasterCard, L’Oreal, Novartis, Johnson & Johnson, Crayola, MTVN and Mars to help shape digital (social, mobile, video) marketing strategies. He has also authored many forward- thinking reports, including: “No Media Should Stand Alone and Embedding Social Media into the Marketing Mix.

Mike Dyer – Chief Digital Officer, The Daily Beast

Mike is currently Chief Digital Officer at The Daily Beast, where he is responsible for providing the overall company vision for digital products and brand strategy, and leading the cross-functional teams responsible for their execution. Beyond his current role, Mike is a proven creative leader with a track record of taking an outsider's view of industries' complex business challenges, and developing and sustaining innovative, effective solutions. In addition to publishing/journalism, he has taken this approach to create new, original work and new ways of working in other industries, including: marketing/advertising, global philanthropy, politics, and entertainment.

He is also an international award-winning screenwriter and director. Mike's work has won numerous awards, including: Cannes Lions, Effies, Webbys, MITX, MIXX, OMMAs and CASE awards; and has been featured in Creativity, Communications Arts, The New York Times, RIFF, Los Angeles Film Festival, Forbes, Mashable, Fast Company, SHOOT, and even ESPN.

Sonny Kim – SVP, Digital Media, PGR Media

Through 16 years of experience on publisher and agency sides of the business, Sonny is an accomplished and award-winning marketer who champions the art and science of digital strategy. She provided a holistic view of the digital ecosystem to create a framework to guide effective marketing initiatives. As a trusted advisor, she builds lasting relationships with colleagues, clients and industry influentials.

She's driven results for accounts such as John Hancock, Bose, Vibram and Iron Mountain and served on industry boards and panels. She began her online advertising career in 1995, where she developed innovative custom sponsorships within Techweb working with leading high tech advertisers.

Lindsay Nelson – Vice President, Integrated Programs, Slate

Lindsay Nelson is the Vice President of Integrated Programs and founder of SlateCustom, the in-house branded content creative agency within Slate Magazine. In this role she oversees strategy and creative direction for digital and experiential programs for some of the world’s largest advertisers. In less than 16 months, her department captured over $10MM of total revenue and led the largest single advertising program within the Washington Post Company Roadshow for Growth. Prior to Slate, Lindsay co-founded a boutique creative agency and previously developed a live event series into a global television program on Bloomberg TV.



After party sponsored by Slate and The Daily Beast
The Whiskey Priest
8:15 - 10:00pm
150 Northern Ave.
(if using GPS, enter 55 Northern Avenue)

Click here to read our Registration Policy

Fees: Members: $35.00 Non-members: $70.00
Registration: Deadline: March 26, 2014 at 12:00 PM