MITX Innovators Exchange: Food Edition
Dates: September 24, 2013
Times: 8:00 AM - 10:00 AM
Location: MassChallenge, One Marina Park Drive, 14th Floor, Boston
Event Type: MITX Event
Description:

Join us on Tuesday, September 24th as we continue our Innovators Exchange series, this time focused on the food industry.

We are extremely excited to feature Jeff Tenner, VP and Chief Chef of Not Your Average Joe's, who will share his unique insights and advice from his impressive career path utilizing digital innovation to engage customers. He will talk about where the food industry is intersecting with digital and how his current and past employers have excelled at connecting customers to their restaurants.

He'll be joined by Angela Moore, Vice President and Editorial Director, FoodNetwork.com, Damien Smith, Boston Community Manager and Marketing Director, Yelp.com, and other exciting industry executives, who will reveal how each organization is leading the way with innovation around data, mobile and marketing for food lovers everywhere.


Panelist Information:

Jeff Tenner, Vice President and Chief Chef, Not Your Average Joe's

Currently the Vice President and Chief Chef of Not Your Average Joe's, Jeff Tenner provides strategic culinary direction and vision for the Boston-based restaurant company. Prior to his role at Not Your Average Joe's, Jeff was the Vice President and Executive Chef of Bertucci's Corporation. During his first 18 months on board his impact was pervasive, including several new menus, successful LTOs and a hit YouTube video series. He played an integral role in the creation of the company's newest concept called 2 Ovens.

Prior to joining Bertucci's, Jeff was the Executive Culinary Director for Legal Sea Foods, where he was responsible for all things edible at this iconic Boston-based restaurant company. From recipe and menu development across the company's three concepts to managing daily culinary operations in 30-plus locations along the East Coast. Before his time at Legals, Jeff was the Culinary Team Leader for Whole Foods Market, servicing the Northeast territory.

 

Angela Moore, Vice President, Food Network Digital, Scripps Networks Interactive

Angela Moore joined Scripps in January 2008 as vice president of FoodNetwork.com, the most-visited food, recipes and cooking site on the web. She is responsible for strategy, content development and business initiatives for the FoodNetwork.com site and its cross-platform digital extensions. Throughout her time at Scripps, she has achieved major successes in growing site traffic and in turn increasing digital revenue, particularly for key holiday and seasonal content areas and television tentpole experiences.

Prior to joining Scripps, Moore served as the online editor at Food & Wine Magazine (American Express Publishing), overseeing all editorial elements of foodandwine.com. Among her other accomplishments at F&W, Moore implemented site enhancements that increased pageviews by over 80 percent; managed partnerships with Yahoo!, AOL and other portals; and spearheaded the brand's first web-exclusive video series. Before this, she worked for America Online, Inc. in senior content roles for the House & Home and Travel Channels, where she helped build the first-ever online recipe database for a major media brand. 

 

Damien Smith, Boston Community Manager and Marketing Director, Yelp.com

Damien Smith is the Boston Community Manager and Marketing Director for Yelp.com. He leads the charge on a variety of marketing and education efforts to foster and support passionate local communities of consumers and business owners throughout Massachusetts.

Prior to joining Yelp, Damien served as a client advisor for Gartner, where he helped organizations understand and utilize technology more effectively. He was also a TV journalist for the PBS affiliate in North Central Florida and served as producer and host for All Things Considered on WUFT-FM.

 

Moderator Information:

Tamsen Webster, Senior Vice President of Content Activation (and Resident Skeptic), Allen & Gerritsen

Tamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President of Content Activation (and Resident Skeptic) at independent Boston advertising agency Allen & Gerritsen, Tamsen is responsible for helping brands tell their stories day-to-day to drive business results. After starting her career as a change management consultant, Tamsen spent the next 15 years designing a market-oriented exhibition planning process for the Peabody Essex Museum in Salem, MA, completely rebranding The Boston Conservatory (and raising applications and donations as a result), redesigning the fundraising communications strategy for Harvard Medical School, and planning brand messaging for nonprofits at Sametz Blackstone Associates. 


 

Click here to read our Registration Policy

Registration: Deadline: September 23, 2013 at
$35 for MITX members, $70 for non- MITX members.

Register Here!