Native Advertising: Evolution or Revolution? (Sold Out)
Dates: June 25, 2013
Times: 6:00 PM - 8:30 PM
Location: Allen & Gerritsen, 2 Seaport Lane, Boston, MA
Event Type: BIMA Event
Event Sponsor:

Description: Is Native advertising just smarter ad placements? What's the biggest Native Advertising breakthrough going to be in 2013? How do you show your client or brand that smaller scale doesn't matter? Who are the companies to watch in Native Advertising and why?

Find out the answers to these questions and more on June 25th at our educational evening event, “Native Advertising: Evolution or Revolution?” We will have a panel discussion featuring James Del of Gawker Media, David Oksman of The Life is good Company, Jonathan Tatlow of DigitasLBi, and Lindsay Nelson of SlateCustom, moderated by Sean Corcoran of mediahub/Mullen, who will provide best practices and case studies revealing how successful Native Advertising campaigns have been executed.

Speakers:

James Del
Executive Director of In-House Creative and Experiential Shop, Gawker Media


James Del is the Executive Director of Gawker Media's in-house creative and experiential shop, Studio@Gawker. James' first foray into blogging goes all the way back to 2003, when his unassuming High School blog quickly became the gossip rag of record in his sleepy Long Island town. As a lifelong believer in oversharing on the web, in 2008 he joined Gawker Media Group as employee #2 in Advertising Operations. From there he made the transition to sales & marketing and eventually worked his way up to Advertising Director, overseeing all of Gawker Media's most notable partnerships and creative executions. Prior to that, James studied "Intellectual Property in the Digital Age" at NYU's Gallatin School of Individualized Study, where he completed his coursework in just over two years. Despite his affinity for travel and the west coast, James has always called New York his home.

David Oksman
Head of Marketing, The Life is good Company


David Oksman currently serves as Head of Marketing at The Life is good Company, a Boston–based lifestyle brand whose mission is to spread the power of optimism and help kids in need by donating 10% of its net profits to The Life is good Kids Foundation. In this role, David leads Marketing with a creative and optimistic vision for the brand. While under his leadership, Life is good has accomplished many milestones including raising over $1 million for kids in need at both the 2011 and 2012 Life is good Festival, reaching over 1 million Facebook fans, and being named one of the top five Social Media Companies in Massachusetts. David was honored to be named a 2011 Social Media Star, as well as being recognized as one of SGB’s “40 under 40” in 2012.

Jonathan Tatlow
Vice President, Group Director of Connections Strategy, Digitas


Jonathan Tatlow is Vice President, Group Director of Connections Strategy at Digitas. Jonathan oversees Connections Strategy across NY and Atlanta for clients including Delta, Aetna, and more. Jonathan has built his career finding the synergy between media and creative. While leading global digital media for American Express Consumer products, Jonathan looked at too many CTR's and developed a distinct aversion for banners and believed there was a better way at connecting brands to consumers. Jonathan went on to help create and develop Connections Strategy at DigitasLBi, identifying the value people seek and exploring innovative ways to connect with people through media.

Lindsay Nelson
Vice President of Integrated Programs and Founder, SlateCustom


Lindsay Nelson is the Vice President of Integrated Programs and founder of SlateCustom, the in-house branded content creative agency within Slate Magazine. In this role she oversees strategy and creative direction for digital and experiential programs for some of the world’s largest advertisers. In less than 16 months, her department captured over $10MM of total revenue and led the largest single advertising program within the Washington Post Company, Roadshow for Growth. Prior to Slate, Lindsay co-founded a boutique creative agency and previously developed a live event series into a global television program on Bloomberg TV.

Moderator:

Edward Boches
Chief Innovation Officer, Mullen
Professor of Advertising, Boston University


Edward Boches was an early partner at Mullen, and during his 30-year tenure with the agency, 12 as Chief Creative Officer, he helped define the company’s creative culture and standards, established its public relations group, integrated digital design and production into the agency's operations and launched its social influence practice. In 2010, he become Chief Innovation Officer in order to focus on emerging technologies, social platforms and changing consumer media habits. In 2013, Edward began his exit from Mullen, cutting back to a part-time schedule in order to assume a full-time role as professor of the practice of advertising at Boston University’s College of Communication. He also serves on the Board of Directors of Springpad and Boulder Digital Works, writes an Ad Age 150 blog called Creativity Unbound, and speaks regularly on social media and industry trends. You can find him on Twitter as @edwardboches.


Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: June 18, 2013 at 2:00 PM