|Dates:||March 26, 2013|
|Times:||8:00 AM - 10:00 AM|
|Location:||Bingham McCutchen, 1 Federal St., Boston, MA|
|Event Type:||BIMA Event|
Behind every successful professional are a variety of little stories. The humble beginnings. The wins and losses. That breakthrough moment! And all the funny, crazy, inspiring, sad, shocking, and interesting things that happened in between. That's where we come in...
BIMA is proud to present "Inside The Mind," a series of intimate discussions that will bring the amazing stories of some of the most influential figures in the industry to life!
Join us on March 26th for round 2 in this series, featuring Lars Albright, Co-Founder and CEO of SessionM and Martin Nisenholtz, former CEO of NY Times Digital, who each share their unique paths to success! The discussion will be moderated by Sarah Fay, former CEO of Aegis Media North America.
Lars Albright is a proven entrepreneur with extensive experience in the mobile and digital media industries. Prior to Co-Founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team of iAd, Apple’s mobile advertising business unit. While at iAd, Lars worked on a variety of initiatives including running partnerships and alliances in the U.S., Europe and Asia. Before Apple, Lars was Co-Founder and Senior VP of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2009. Prior to Quattro, Lars was VP of Business Development at m-Qube, North America’s dominant mobile aggregator that was acquired by VeriSign in 2006. Lars started his career in investment banking and finance on the west coast, working for Montgomery Securities, and later for an affiliate fund of private equity firm Texas Pacific Group. Lars received an MBA from the Tuck School of Business at Dartmouth and his AB with honors from Harvard University.
Martin Nisenholtz is the former CEO of NY Times Digital and is one of the most high-profile contributors to the advancement of digital media and marketing. He joined The New York Times as President of its Electronic Media Company in 1995. He was initially responsible for development and delivery of electronic products centered around the content of the newspaper, and was at the helm when the NYTimes.com website made its debut in 1996. In 1998, the Times Company gave him the additional responsibility of managing the company’s new media activities in all its operating units, and 1999, the company consolidated its Internet activities into a separate operating unit called New York Times Digital, naming him as its Chief Executive Officer.
In 2005, Nisenholtz was named Senior Vice President, Digital Operations of the New York Times Company. In that capacity he led the acquisition of About.com. He remained responsible for the strategy development, operations and management of the company’s digital properties including its flagship, NYTimes.com, until his retirement from the Times in 2011.
Nisenholtz is currently an adjunct associate professor at Columbia University School of Journalism, and a consultant to media businesses.
Sarah Fay is an established veteran of the media services industry - in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, she has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.
Until May of 2009, Sarah was CEO of Aegis Media North America, where she was also responsible for launching and growing a significant part of that business during her 11 year tenure. As President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity. Since 2009, Sarah has joined the boards of prominent independent companies in the advertising technology space, such as Celtra, TheStreet.com, [X+1], NeoMedia, Netshelter, and Engauge.
By attending this uniquely entertaining and informative event, you'll not only share in their stories, but become a part of the next one. Plus, you'll have the opportunity to network with your peers and enjoy complimentary breakfast.
Don't miss out - register today! (by clicking the box at the top or bottom of this page that says, "CLICK HERE TO REGISTER")
|Registration:||Deadline: March 25, 2013 at 12:00 PM|
|*Registration is now closed. Please join us on April 24th for our next BIMA event.|