Behind the UpFronts
Dates: June 06, 2012
Times: 6:00 PM - 9:00 PM
Location: Microsoft - 1 Memorial Drive, Fl 11, Cambridge MA
Event Type: BIMA Event
Event Sponsor:



Armin Molavi - SVP/Strategy at MPG/Media Contacts
David Abramo - Head of Global Media, Reebok
Thomas Hammer - Vice President Advertising Sales, Rhythm NewMedia
Eric Korsh - VP/Group Director, Brand Content at DIGITAS
Kevin McGurn - Vice President of Advertising Sales, Hulu

Every year in the third week of May, the great and the not-so-great gather in New York for the Upfronts. It is a time for the broadcast networks to flirt with the agencies and the clients of broadcast TV.
But offline broadcasting no longer lives on its own. Viewers want to influence TV shows, watch extra content, have real-time dialogue and explore more than just the scheduled broadcast.  The “second screen” of a mobile device, laptop or iPad is arguably set to become the first screen in consumers’ homes.

So we at BIMA have decided to bring this conversation to Boston and provide an opportunity for digital and offline planners and buyers to be part of the discussion, to hear the views of branded content experts and to ask questions of the broadcasters and creators of the best 2012 content.

BIMA’s Behind-The-Upfronts will cover:

  • The most powerful web properties and integrations available in 2012
  • How The ‘Second Screen’ is turning into ‘The First Screen'
  • Where analytics can close the loop for on and offline content

Be part of the discussion and debate; register now.

This entertaining and educational event is for online and offline media buyers and planners to help them:
1. Find out about the great new opportunities in digital broadcast for 2012 and beyond
2. Learn how consumers are interacting with digital video from various perspectives
3. Understand and navigate the transition of offline to digital – and back again
4. Take action, network and discuss possible deal opportunities in an informal setting

The Format
Four speakers (comprising agency, broadcaster, client and technology platform) each presenting for 10 minutes with a 5 minutes question and answer from the floor.

Click here to read our Registration Policy

Registration: Deadline: June 6, 2012 at 12:00 PM


Ticket Fees:

  • Agency/Brands - $40 per person (A 50% Bring-a-Friend discount is available for agency and brand representatives, email BIMA for more information)
  • Publishers/Providers - $80 per person