Tracking, Targeting and Data Collection: How Privacy Changes Everything
Dates: June 09, 2011
Times: 6:00 PM - 8:30 PM
Location: Fidelity Center for Applied Technology – 245 Summer Street, Boston, MA
Event Type: BIMA Event
Event Sponsor: Sponsorship opportunities are available.  Email Kara Boudreau (kara@mitx.org) for more information.
Description:

Sponsored by:

Panelists to-Date:

  • Sarah Fay – Executive Advisor to Leading Emerging Media Companies (moderator)
  • Bryan Burdick - VP Corporate Development, Bizo
  • Adam Cahill - EVP Co-Media Director, Hill Holliday
  • Scott Meyer – CEO, Evidon
  • Gene Landy – Chair of the Technology Business Group, Ruberto, Israel & Weiner PC

Opening Remarks: Alison Pepper - Senior Director of Public Policy, Interactive Advertising Bureau

You just have to blink at your Google Reader to know that privacy is a hot topic these days. For example, The Wall Street Journal ran a hard-hitting 13-part series on privacy and tracking, with titles such as: “Personal Detail Exposed” and “Kids Face Intensive Tracking.”   

  • Everyone now has a stake in the game; the privacy issue has the attention of Capital Hill, Main Street, Wall Street, and Madison Avenue.  
  • The online ad industry is moving toward self regulation for behavioral advertising
  • Surveys say that a majority of Americans oppose tracking. 
  • All three leading web browsers have added voluntary “do-not-track” functionality. 
  • The FTC advocates do-not-track restrictions and greater transparency. 
  • Mandatory do-not-track rules are included in bills introduced in the House, in the Senate, and in the California legislature.  

This program will analyze where all this is heading and how it can affect you including: 

  • Best practices for protecting data and avoiding risk
  • Consumer implications of profiling and behavior tracking
  • What’s going on in Washington?  New and upcoming rules and regulations to be aware of.
  • The current “Do-Not-Track” technology initiatives for IE, Chrome, and Firefox
  • Getting the most out of key technologies, like flash cookies and web bugs
  • The future of location-based services and mobile apps

About the Featured Speaker - Alison Pepper, Senior Director of Public Policy, Interactive Advertising Bureau

Alison Pepper is the Senior Director of Public Policy for the Interactive Advertising Bureau, based out of their Washington, D.C. office. There she is responsible for government relations and communications, including federal and regulatory affairs. Before joining the Interactive Advertising Bureau, she worked as a Legislative Analyst for Experian, where she covered issues ranging from data security to identity theft. She has extensive experience working in state government, including the Georgia Senate and the Georgia Secretary of State’s Office. She is a frequent guest speaker on topics covering data security, privacy, advertising and technology law.   She holds a B.A. from the University of Georgia and a J.D. from Georgia State University.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: June 9, 2011 at 12:00 PM