Understanding the Rapidly Evolving Mobile Landscape
Dates: March 24, 2011
Times: 6:00 PM - 8:30 PM
Location: Hill Holliday, 53 State Street, 35th Floor, Boston, MA
Event Type: BIMA Event
Event Sponsor:

Sponsors to-Date:


What You Need to Know Now to Be Prepared for What’s Next

The mobile space is evolving and expanding so quickly, it’s hard to keep up (is "mobile" even the right word for it anymore?). Join BIMA for our next event as we address the most important mobile practices to know now and the insight into where it's going – and help you prepare for what’s next in mobile advertising. 

Five mobile experts will share the top three points from current mobile hot topics such as:

  • The future of devices
  • Advice on media buys that aid mobile app discovery
  • Targeting audiences based on location
  • Mobile analytics and insights


This event is designed to provide you with specific datapoints to know about mobile now – so that as the space continues to evolve, you have a solid framework for understanding the new developments. 

6:00pm – 6:30pm Networking & Cocktails
6:30pm – 7:45pm Presentations
7:45pm – 8:30pm Audience Q&A

BIMA Agency & Brand Members:  If you’d like to attend this event but need assistance with the event fee, please let us know.   BIMA can help connect you with sponsors who can help you out.  No guarantees, but we’ll certainly try!

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: March 24, 2011 at 10:45 AM