Speaker Biographies - Check-In to the Present and Future of Location Based Services
Dates: November 11, 2010

John Moore is the Chief Media Officer for Mullen's branded media arm, dubbed mediahub. He is responsible for crafting the department's vision, and spearheading new business initiatives. Mediahub's major clients include JetBlue, Olympus, Timberland, Zappos, La Quinta, Stop & Shop/Giant, Match.com, Four Seasons, and Foxwoods. Since taking over the top spot, John has built an operation that focuses on embracing, accelerating and leveraging change and the agency recently created a dedicated mobile unit and hired a creative media director to ensure that content and distribution are always working in unison. John has been in the business for over 20 years and has worked on brands including Wendy's, H&R Block, Converse, Monster.com, General Motors, NEC, and Whirlpool. He is frequently quoted in The Wall Street Journal, New York Times, and Ad Age.



Andrew Paradise is the CEO and Founder of AisleBuyer LLC, a startup company focused on providing mobile self-checkout solutions for retailers. He is on the advisory board for the Inventis Group, a technology transfer initiative for the US Air Force, and the IT Chair on the advisory board for Boston Entrepreneurs Network. Andrew was most recently CEO of Photrade, a web 2.0 digital media and advertising company. While at Photrade, Andrew created patent-pending advertising technologies, forged business development with companies such as Apple, and led the eventual sale of Photrade to publicly traded, MPA, Inc. Andrew received his Bachelors of Arts in English Literature, Summa Cum Laude, from the University of Massachusetts Amherst, and his Bachelor of Commerce in Economics from University of Auckland in New Zealand.



Caitlin leads the NAVTEQ Media Solutions east coast sales team for LocationPoint mobile and navigation advertising products. In this role, her key responsibilities include educating the marketplace on the benefits of location aware advertising solutions on both the client and agency sides of the business.  Prior to NAVTEQ, Caitlin sold advertising for top-named media giants including Ziff Davis, Yahoo, Univision Interactive, and Nokia Interactive.  Caitlin holds a B.A. in English from Boston College.





David Chang is a seasoned executive with a track record of success in mobile, media, and online search/advertising at venture-backed startups.  He has over fifteen years of product, marketing, and technology experience at both direct-to-consumer and enterprise companies, five of which were acquired or IPO’d.  On the consumer side, David was VP of Marketing and Co-founder of Mobicious, where he led product and marketing efforts.  He was also Director of New Products at TripAdvisor, where he launched new features to meet consumers’ needs. On the enterprise side, David was Director of Product Marketing at m-Qube, a pioneer in the mobile content space. David holds a BS with Distinction in Computer Science from Cornell University and an MBA from Harvard Business School. 



Sarah Amitay is the Vice President, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns. Prior to joining the Mobext team, Sarah worked as a senior digital account strategist for a number of agencies in the Boston area including Digitas, Arnold Worldwide, and Hill Holliday. In these roles she was responsible for establishing digital strategy and managing the go to market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us, and Liberty Mutual Insurance. Sarah received an MBA from the F.W.Olin School of Business at Babson College and a B.S. in Psychology from the University of Massachusetts at Amherst.

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