Melissa Rodenhiser - New England Sales Director, CNNMoney (moderator)
Jim Bacharach - VP Brand Communications and Creative Services, John Hancock
Hee Kyu Kim - VP Digital Marketing, Bank of America
John Magee - VP of Analytics, PerkStreet Financial
The first BIMA Meet the Marketer will take a look at Financial Services and how this industry, which accounted for 19% of all online ad spending in 2010 (source: Nielsen Online AdRelevance, Oct 2010), uses the interactive space, deals with challenges online poses to this vertical, and takes advantage of the continuously evolving digital landscape.
About Meet the Marketer Events
Meet the Marketer events will focus on the opportunities and challenges that new media offers individual vertical industries. These discussions will feature top marketing executives from each industry who represent clients, agencies, and publishers as appropriate.
This BIMA educational event is intended for planners, buyers, and sellers in online advertising.
8:00am – 8:30am Registration & Breakfast
8:30am – 10:00am Discussion and Q&A
Click here to read our Registration Policy