Social Media Listening: Why Crafting Your Own Strategy is Important
Dates: October 27, 2010
Times: 8:00 AM - 10:00 AM
Location: DLA Piper, 33 Arch Street, Boston
Event Type: MITX Event
Description:

Social Media Listening: Why Crafting Your Own Strategy is Important

Speakers:

Social media listening has taken off in recent years. The simple reason...there is a lot of chatter out there. As we all know, consumers are given a public voice through social media channels and much of that collective voice can give brands insight. In fact, many brands diligently listen today for signals out there on how they are doing, opinions on products, who their key influencers are, and from time-to-time, the impact of a crisis. To draw meaning from these signals, a range of vendors have created solutions, which are now commonly called listening platforms.

Join us for an exciting morning to talk about the key components of a listening platform, how brands can take advantage of this newer breed of technology, and most importantly, how to contemplate a strategy that is tailored for your organization.  Talking points will include: 

  • What are the limitations of a listening platform?
  • What are the opportunities of a listening platform?
  • What types of companies/brands can best take advantage of listening?
  • What are the most important areas to consider when developing a listening strategy?
  • How comprehensive does a listening strategy need to be? What is the low hanging fruit?
  • What 3 aspects of listening should decision makers be aware of when choosing a platform? 
  • Who in an organization should be exposed to the data, the platform, or both?
  • What changes will we see in this space over the next 2-3 years

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Fees: Members: $35 Non-members: $70
Registration: Deadline: October 26, 2010 at 12:00 PM