The Keys to Brand Transformation: Learn From Local Success Stories
Dates: October 20, 2010
Times: 8:00 AM - 10:00 AM
Location: Arnold – 101 Huntington Ave, 17th floor, Boston, MA
Event Type: MITX Event

The Keys to Brand Transformation: Learn From Local Success Stories
A MITX Branding Event

Featured Speakers:

  • Mark Minelli - President, Minelli, Inc. (winner of a 2010 Rebrand Award for the YMCA of Greater Boston)
  • Sam Hammar - Communications Strategist, City of Boston's Innovation District
  • Dan Marques – Director of Online Marketing and Analytics, Gemvara

With the impact of social media, the emergence of the millennial generation and the unique challenges of online measurement, successfully transforming a brand today is more complicated than ever before.  

Join MITX at this roundtable to examine and discuss the effect that transforming your brand can have on your company and your customers - and more importantly, how to rebrand successfully.  Learn from local experts who turned their business strategies into successful brand strategies as they answer questions such as:

    * Why a brand transformation was necessary
    * How the rebrand process ensured that the brand seemed new and relevant and was worth the audience's attention
    * How the impact of social media and millennial generation was addressed
    * How success is being measured

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Fees: Members: $35 Non-members: $70
Registration: Deadline: October 19, 2010 at 12:00 PM