Check-In to the Present and Future of Location Based Services
Dates: November 11, 2010
Times: 8:00 AM - 10:00 AM
Location: Hill Holliday, 53 State Street, Boston, MA
Event Type: BIMA Event
Event Sponsor:

  
Description:

Speaker Biographies - Check-In to the Present and Future of Location Based Services

Panelists:

The explosion in location based services this year is impossible to ignore. This kind of extreme growth coupled with the opportunity to tap into the billion dollar local ad market is a tempting proposition, but before rushing into location based services, join BIMA as we help to define its role in the media landscape and make sense of the questions brewing now and in the future, including:

• Despite rapid growth, a large percentage of consumers are not engaged with LBS, so when does it make sense to participate in the space?
• What are brands and customers looking for from a location-based experience?
• What are the best-in-class examples in the market today?
• How will the market evolve? 
• What are the key characteristics of those who will rise to the top?

Audience:
This BIMA educational event is intended for planners, buyers and sellers in online advertising. 

Agenda:
8:00am – 8:30am        Registration & Breakfast
8:30am – 10:00am      Discussion and Q&A

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: November 10, 2010 at 2:00 PM